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Music streaming deal inked between Samsung and Spotify

08/13/201808/11/2018 Jorge Gonzalez

music streaming service - Spotify on Samsung phone

A partnership with Spotify will let Samsung users enjoy seamless listening among multiple devices. A long-term music streaming deal has recently been struck between Samsung and Spotify that will result in Samsung users having the option to play music across all Samsung devices, including smartphones, tablets, smart TVs, smartwatches, and home speakers. Spotify will become a natural part of the set-up process for new Samsung devices. Spotify will naturally be worked into the set-up process of new Samsung devices. This will include the Spotify app being easily discoverable on smartphones…

New study shows emoji usage for mobile marketing is very effective

07/18/201807/17/2018 Jesse Collins

Emoji usage in mobile marketing - emoji smileys

Leanplum confirms that the use of emojis in marketing messages boosts engagement. If you were wondering if emoji usage in mobile marketing messages works, according to a new report called “Unlocking Engagement & Growth with Emojis”, from mobile engagement platform Leanplum, there’s a good chance that it might. The company’s data from their study reveals that emojis significantly impact mobile usage and engagement as well as aid in retention when used in push notifications and emails. Leanplum analyzed 300 million emails and push notifications worldwide. In their study, which is…

New study predicts mobile advertising to grow to nearly 31% in 2020

06/22/201806/21/2018 L. Green

Mobile Advertising Research - Business - mobile phone use

Mobile is anticipated to be a driving force behind global advertising expenditure growth. Mobile advertising is expected to make up 30.5% of global ad expenditure in 2020, according to new forecasts from Zenith. Mobil ads are likely to overtake television ads in 2021. Back in 2017, mobile advertising accounted for 19.2% of global advertising expenditure, which is 11% lower than the 2020 growth prediction from Zenith’s recently published “Advertising Expenditure Forecasts”. Furthermore, the ROI Agency noted that if expenditure on mobile ads continues to grow at its current rate, it…

Geofencing tech helps ambulance chasers target patients in the ER

05/30/201805/29/2018 L. Green

Geofencing Tech Marketing - Emergency Room Hospital

Ambulance chasers have gone digital. Geofencing tech is being used by certain personal injury law firms in Philadelphia to send online ads to mobile phone users who enter nearby hospital emergency rooms. This is according to a recent broadcast from NPR radio show “All Things Considered” and reported by WHYY. The mobile ads can target consumers for more than a month. Geofencing tech is a popular mobile marketing technique commonly used by retailers to draw consumers into their shops. Coupons and special offers are sent to consumers within a specific…

Millennials and Generation Z are teaching marketers about effective mobile ads

05/10/201805/09/2018 Sam Lambert

Effective mobile ads - Young man on mobile phone

These two generations comprise a large and growing portion of the world’s spending power. Marketers will rely on Generation Z and Millennials to tell them how to create effective mobile ads. A new Forbes report stated that these generations will make up about $350 billion in spending power between now and 2020. In less than 2 years, that represents a substantial amount of spending power brands will want to reach. The Forbes report indicated that it is these generations, the “young digital natives” who will be guiding marketers. The reason…