In-store mobile commerce gives retailers a boost

in-store Mobile commerce shopping line

Though shopping over smartphones is often measured in sales, the influence the devices have is broader than that. Though shopping over smartphones has been seen as a very important measure of the impact that these devices are having on sales, research is starting to be able to hint at the influence that the technology is having when it comes to in-store commerce, as well. Retailers are still benefiting from the marketing to smartphone and tablet carriers even when purchases are not made over that channel. Research is showing that smartphones…

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Tablet commerce is becoming a beloved shopping experience

Tablet Commerce

Consumers not only prefer these devices but are using them entirely differently than their smartphones. Though consumer behavior over smartphone and tablet commerce has already started to be seen as quite different when it comes to the way that they use the devices for retail shopping, recent statistics are starting to provide greater insight into those differences. People who use the larger of the two small screens have very distinct shopping behaviors. When it comes to tablet commerce, BI Intelligence has reported that users are more likely to do a…

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Internet speed has a major influence on mobile commerce

mobile commerce internet speed

Mobile Internet gaining more attention in Europe Mobile commerce has been gaining ground throughout Europe, but its adoption may be being slowed by slow Internet connections. Many people have come to rely on their mobile Internet connection, so much so that any device that cannot connect to the Internet is typically ignored by consumers. Exposure to the Internet and the convenience it can offer to the world of commerce has lead to a dramatic rise in the demand for comprehensive mobile commerce services. The problem, however, is that these services…

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Mobile commerce in the United States to grow over 32 percent in 3 years

Mobile Commerce U.S. and Worldwide

According to a recent study, the size of the American market is set to experience a very healthy growth. As a result of the rising adoption of smartphones and a growing demand to be able to purchase products online, the American mobile commerce marketplace is predicted to rise at a compound annual growth rate (CAGR) of 32.38 percent by the close of 2016. Smartphone device adoption in the U.S. is occurring at a very rapid rate and people are using them to shop. In fact, the United States is among…

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Mobile commerce audience in Europe is expanding

mobile commerce participation

Mobile commerce shows signs of growth throughout Europe Mobile commerce is beginning to show signs of healthy growth throughout Europe. Many consumers in Europe have become heavily reliant on their smartphones and tablets, and these devices play a significant role in their daily lives. A new report from leading research firm comScore shows that the European mobile retail audience is showing signs of exponential growth as consumers begin to look for more efficient alternatives to traditional payment platforms. comScore sheds light on promising trends According to comScore, the European mobile…

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Mobile commerce research identifies behaviors of the wealthy

mobile commerce affluent

A new study from eMarketer has revealed that affluent individuals have specific smartphone based shopping habits. eMarketer has released the result of an in depth analysis of the direction that mobile commerce is taking and, in doing so, it has revealed a considerable amount of insight that pertains specifically to consumers who are among the most affluent. This data, which has been released for free by the firm, is drawing a sizeable amount of attention. The data that that was revealed through the mobile commerce research provided a number of…

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Mobile commerce is growing in Spain

Spain - mobile marketing

It is the younger generations that are starting to send the trend upward within that European country. According to the latest data, mobile commerce is staking off among the younger population in Spain, but at the same time, reports are showing that this demographic has also included themselves among the people who habitually “showroom”. Showrooming has brick and mortar stores worried about whether or not they can remain competitive. The behavior called showrooming occurs when a consumer heads to a brick and mortar store in order to have a look…

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Mobile commerce has grown 24 percent in a year

Mobile trends

The data from a recent survey has revealed that spending is increasing rapidly over smartphones and tablets. According to the results of a recent study, consumers continue to love everything about their mobile devices and are using them on an increasing basis as a part of their overall shopping experiences through mobile commerce. Consumers are using their smartphones to help them to interact with their favorite retailers. This, according to a mobile commerce report that was recently released in a partnership between the Partnering Group and comScore. What it revealed…

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Consumers ready for a new generation of mobile commerce

mobile commerce and NFC technology

Mobile commerce is making progress with consumers around the world SAP AG, a leading enterprise software company, has released a new study that suggests consumers are ready to embrace a new generation of mobile commerce services. The study was conducted in 17 countries and found that eight out of 10 consumers are asking for more mobile interactions with financial service firms, telecommunications companies, retailers, utilities, and other businesses. Mobile payments have become one of the most favored forms of commerce among these consumers, many of whom claim that making payments…

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Mobile commerce sales this year should nearly achieve $42 billion

Mobile Commerce sales

eMarketer has released a report predicting that the transactions in the United States alone will be considerable. Research firm, eMarketer, has released a mobile commerce report that has indicated that transactions through smartphones and tablets across the United States will reach $41.68 billion by the close of 2013. If the firm is correct in its projection, it would mean that there would be an increase of 68.2 percent over 2012. The total that was reached last year was an estimated $28.78 billion. The total online retail sales in the United…

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Mobile payments to be a main focus of hospitality industry tech

Mobile Payments

A recent study is indicating that digital signage and smartphone based transactions are paving the way. The outcome of the second annual Customer Engagement Technology Study has just been released and the results are looking quite positive for mobile payments, digital signage, and even social media marketing. This research was conducted alongside a team from the University of Denver Daniels College of Business. It also included the participation of the University of Nevada, Las Vegas’ William F. Harrah College of Hotel Administration. Its data included 143 results regarding the way…

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