Throughout London Fashion Week, leading designers and retailers campaigned with m-commerce innovation. New study results released during London Fashion Week showed that mobile fashion retail is stronger than ever before. Retailers and top design labels are using m-commerce innovation to improve the consumer experience. The study was published in the 2017 Mobile Retail Report by Ampersand, a benchmarking report. The purpose of the report is to rank and compare top high street brands in terms of their mobile fashion retail experience offerings. This includes everything from mobile website features to…
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Mobile shopping trends have become standard global commerce
People are now using smartphones and tablets for shopping to the degree that they are part of the norm. The Interactive Advertising Bureau (IAB) has released a mobile shopping trends report. It is titled “Mobile Commerce: A Global Perspective.” Within the report, the IAB showed that 75 percent of smartphone and tablet users are mobile shoppers. They had purchased at least one product or service over their mobile devices in the previous six months. The study took an in-depth look at the way mobile device users from 19 countries saw…
Read MoreMobile commerce experience is frustrating the vast majority of American shoppers
A Forrester study has shown that the experience of shopping over smartphones is irritating U.S. consumers. Forrester Research has now released its most recent online shopping forecast and has shown that the mobile commerce experience is causing frustration to 4 out of every 5 shoppers who have tried the channel. The prediction for online shopping as a whole is that by the end of 2020, U.S. digital retail would skyrocket to $500 billion. Comparatively, the online retail sales in the country are currently expected to reach $373 billion by the…
Read MoreOver three quarters of mobile shopping on Thanksgiving was through iOS
It seems that people using iPhones and iPads are more likely to buy than Android device users. The figures from the Thanksgiving long weekend continue to stream in and when it comes to mobile shopping, it is clear that it was Apple device users who were the most eager to make their initial holiday purchase. In fact, iOS device users shopped a tremendous amount more than Android gadget users when final sales were tallied. According to Custora E-Commerce Pulse analytics report for the opening of the holiday buying season, out…
Read MoreGrowth of mobile commerce is 4 times greater than online shopping
The results of recent research have shown that people are shopping on their devices at a rapidly growing rate. According to PayPal and Ipsos research that focused on online shopping spending, mobile commerce is growing at a rate that is almost four times faster than the rate of online spending as a whole. The study involves an analysis of data as far back as 2013 and a prediction into the future to 2016. The average compound annual growth rate for mobile commerce spending in the United Kingdom from 2013 to…
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