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Mcommerce spending to increase by over 500% in the UK

11/19/201211/17/2012 Jesse Collins

A recent study has shown that over the next five years, smartphone shopping will skyrocket. Insights provider, Verdict Research, has announced the results of their most recent mcommerce study, which has shown that the average smartphone shopper in the United Kingdom will spend an annual £905 over this channel by the year 2017. When compared to 2012 data, this is an increase of 243 percent. In the mcommerce retail channel as a whole, the researcher predicts that there will be an increase of 504 percent within that time period. This…

M-commerce in the U.S. led by the largest players in the marketplace

09/30/201209/29/2012 Jennifer Goula

Mobile sales growth is expected to reach a rate of 99 percent before the completion of 2012. American sales in m-commerce are expected to increase by 99 percent this year, to reach almost $21 billion from having been at a level of $10.50 billion last year. That said, it is the retail, travel, and ticket companies are the areas that lead this marketplace. According to Mobile 400 prediction data, the top 10 companies will be responsible for a full 39 percent of all of the m-commerce sales in the country.…

Mobile commerce platform from Swirl to reinvent in-store experience

08/26/201208/25/2012 Jennifer Goula

Shopping at brick and mortar locations may undergo a revolutionary change. Swirl has now launched a new form of mobile commerce platform that brings the technologies of smartphones, social, and web together in order to improve the shopping experience offline. Offline purchasing still makes up over 90 percent of retail sales. By combining in-store shopping with the mobile commerce experience, it enhances one with the other for an improved overall engagement for a greater likelihood of shopping, and of larger overall purchases. According to Hilmi Ozguc, the CEO and founder…