Mobile commerce shopping is central to consumer retail experience

mobile commerce shopping

App Annie report shows m-commerce is a vital step along the customer purchasing journey. The retail industry has reached the point that it isn’t surprising to hear that mobile commerce shopping plays an important role. That said, according to App Annie, smartphone shopping is playing a central and critical role along the complete retail journey. American retailers are no longer able to think of m-commerce as simply an optional luxury. The report shows that the mobile commerce shopping trend has made a mobile strategy a necessity for retailers that want…

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Mobile commerce shopping will make up half of e-purchases in 3 years

mobile commerce shopping

By 2020, smartphone and tablet using consumers will buy just as much as their desktop using counterparts. It’s no mystery that mobile commerce shopping trends are on the rise, but a recent report by UPS predicts that by 2020, orders made over mobile device will represent half of all online purchasing. In fact, the forecast showed that m-commerce will make up about $250 billion in sales per year by then. The UPS report indicated that most of the mobile sales will come from consumers using smartphones. It also stated that…

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M-commerce isn’t entirely harmful to brick and mortar retailers

m-commerce colleget students

The results of a new study have shown that the impact on traditional shopping is not necessarily negative. A newly released report from the Pew Internet and American Life Project has shown that while m-commerce is taking off, it is not necessarily at the expense of brick and mortar retailers, as many shoppers are using the devices to help make purchasing decisions while in store. The report placed its primary focus on consumers who use the devices to inform themselves before purchasing. The type of behaviors that were found among…

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Mobile commerce statistics from IBM show strong Thanksgiving Day sales

IBM Mobile commerce app

Research showed that smartphone and tablet shoppers were buying early this year. The IBM Benchmark service data has now been released regarding the mobile commerce activity that was seen this year, and the numbers look very good, especially when compared to 2011. The prediction from ComScore was that e-commerce sales would increase 14 percent over last year. This was their forecasted increase over the entire holiday season, which would bring the total sales to $42 billion. The IBM statistics cover the 500 largest online retailers in the United States. This…

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Black Friday Report – Mobile commerce index from Branding Brand shows huge sales on Thanksgiving

Mobile games popularity

Americans used their smartphones and tablets to shop much more this year than last year. Major retailer mobile commerce platform, Branding Brand, has announced the results of its collected data from Thanksgiving Day, which indicated that there have been notable increases in the number of consumers who are using their smartphones to shop. The research collected by the company is based on statistics from 66 mcommerce sites. The data was analyzed and plugged into its Mobile Commerce Index, which includes the smartphone friendly sites that have been developed by Branding…

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Mcommerce spending to increase by over 500% in the UK

U.K. Mobile Payments

A recent study has shown that over the next five years, smartphone shopping will skyrocket. Insights provider, Verdict Research, has announced the results of their most recent mcommerce study, which has shown that the average smartphone shopper in the United Kingdom will spend an annual £905 over this channel by the year 2017. When compared to 2012 data, this is an increase of 243 percent. In the mcommerce retail channel as a whole, the researcher predicts that there will be an increase of 504 percent within that time period. This…

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M-commerce in the U.S. led by the largest players in the marketplace

M-Commerce Industry

Mobile sales growth is expected to reach a rate of 99 percent before the completion of 2012. American sales in m-commerce are expected to increase by 99 percent this year, to reach almost $21 billion from having been at a level of $10.50 billion last year. That said, it is the retail, travel, and ticket companies are the areas that lead this marketplace. According to Mobile 400 prediction data, the top 10 companies will be responsible for a full 39 percent of all of the m-commerce sales in the country.…

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Mobile commerce platform from Swirl to reinvent in-store experience

Swirl mobile app

Shopping at brick and mortar locations may undergo a revolutionary change. Swirl has now launched a new form of mobile commerce platform that brings the technologies of smartphones, social, and web together in order to improve the shopping experience offline. Offline purchasing still makes up over 90 percent of retail sales. By combining in-store shopping with the mobile commerce experience, it enhances one with the other for an improved overall engagement for a greater likelihood of shopping, and of larger overall purchases. According to Hilmi Ozguc, the CEO and founder…

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