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Mobile commerce whitepaper released by the GSMA

08/01/201307/29/2013 Jennifer Goula

Operators have placed their backing behind the report that has revealed an optimistic vision. The Groupe Speciale Mobile Association – more frequently known as the GSMA – has just released a highly optimistic whitepaper which has detailed the ways in which mobile commerce and the technology as a whole could provide a meaningful revolution for retailers. It also used the publication to unveil some of its more ambitious plans for shoppers in urban areas. Part of this vision is the intention to bring mobile commerce and brick and mortar retail…

Mobile commerce is becoming a huge opportunity in South Africa

07/16/201307/13/2013 Julie Campbell

Companies are beginning to see this market as holding a considerable amount of potential. In the mobile commerce environment, growth has been seen around the world at a considerable rate, but there are certain areas in the world where it is believed to hold a great deal more potential than others. Among those high potential regions, South Africa has now been grouped with other leaders. While the majority of the mobile commerce data is focused on more mature markets, for example, the United States, there is a surprisingly small amount…

M-commerce will help to bring online shopping to $370 billion in the US

03/26/201303/25/2013 Stephanie Beck

The predictions from Forrester Research are that it will reach this level before the close of 2017 Forrester Research has released the details of its latest study, which have indicated that m-commerce will play a vital role in the astronomical growth of ecommerce over the next few years in the United States. The report said that this will be fueled by the rapid adoption of tablets and smartphones among consumers across the country. So far, they have shown that sales over ecommerce are on pace to experience a considerable annual…

Mobile commerce is speeding up and nearing $1 trillion

12/26/2012 Jennifer Goula

Even as this level is approached, mcommerce continues to grow at an increasing rate. With every new holiday season, a new shopping trend is identified, and mobile commerce was by far the top player in this year’s most important factors that were used by both companies and especially by consumers. On Black Friday, many consumers preferred to stay home and shop for sales from smartphones and tablets. This allowed them to comparison shop more effectively, and to avoid the lineups and crowds that are synonymous with the day. This continued…

Study shows mobile commerce local search will exceed desktop in 3 years

04/22/2012 Stephanie Beck

According to a mobile commerce study performed by BIA/Kelsey, by the year 2015, local search volume over smartphones and tablets will have exceeded that from desktops. This same research is indicating that by the following year, the annual mobile local search will be greater than that performed from a desktop by over 27 billion queries. BIA/Kelsey senior analyst and program director of mobile local media, Michael Boland, explained that “Among the drivers of mobile local search is the fact that it happens further down the purchase funnel, compared with desktop…