Microsoft marketing strategy Archives

Microsoft announces a new series of CRM mobile apps

02/07/201202/07/2012 Julie Campbell

Microsoft has announced that it will be releasing a number of new mobile apps designed for its CRM software, taking aim at clients such as Windows Phone 7, Android 2.2 and higher, iOS, and BlackBerry. It has scheduled this release for 2012’s second quarter, as an element of the regular customer relationship management (CRM) service update from Microsoft, which will also expand on the browser support that already exists through Internet Explorer, Firefox, Chrome, and Safari, and will function on Windows PCs, as well as Macs and iPads. According to…

Microsoft Tags provide greater security than QR code

11/01/2011 Stephanie Beck

If you are new to QR codes and have been wondering what these black and white stamps are doing appearing all over the place this year, including in shops, at various festivals and events, and on marketing materials, you are not alone! The use of Quick Response Codes allows users of smartphones and tablet devices to scan them and be carried to a URL for information, offers, discounts, and other opportunities. There’s also been another code popping up in the media lately two, Microsoft’s QR code technique named “Tag”, holding…

Hitting a Bull’s-eye with Marketing 3.0 Theory

04/12/2011 Sam Lambert

When you cross marketing with social media, you get a transformation that has changed the way people see advertising. According to CEO Daniel Morel, this area of marketing is still in its infant stage; but it is going to make a tremendous impact. It’s referred to as, Marketing 3.0. Daniel Morel is CEO of the largest global marketing services’ network in the world, called Wunderman. Morel says that Wunderman is all about the aggregation of data and the real time fabrication of marketing. Marketing 3.0 has four main parts;…