Tag: m-commerce statistics

Survey shows almost three quarters of tablet owners make weekly purchases

John Montgallo
Tablet Commerce

According to the Interactive Advertising Bureau (IAB) U.K.’s most recent report, tablet owners spend a lot of their time every week, shopping and browsing items on their mobile devices. The report was based on a survey conducted by the IAB, which examined the way that online and mobile are used throughout the process of making a purchase. What it determined was that almost three quarters (72 percent) of tablet owners will use their devices on a weekly basis to make purchases, and that they spend an average of 4.4 hours…

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Demographics of Mobile Shoppers May Surprise You

John Montgallo

Mobile device usage is still rising and much of it is shopping. It isn’t just the typical user doing the surfing. A survey has shown that shoppers age 34 to 54 have increased over 140 percent in just over a year. Many people are realizing they can use their mobile device to comparison shop or look for better deals or product information. More and more people are discovering the power of mobile. It isn’t just a phone anymore; it’s a tool. Shoppers are more informed and if they aren’t sure…

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Riding the next big m-commerce wave with NFC tags

John Montgallo
Near Field Communications Technology

Developers and businesses alike are scurrying to get the coveted number one spot in the mobile payment platform. Right now, this is relatively a wide open field. But has everyone been overlooking a system that’s been in the works for over a year now? Many say that Near-Field Communications (NFC) is on the verge of tipping all other payment methods on their head. NFC has been in the works, but flying under the radar for quite awhile now. Some of last year’s phones by Nokia, Samsung and Android all ready…

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New survey shows QR code usage on the rise

Stephen Vagus

A new survey released by MGH Modern Marketing, a full service marketing agency, shows that enthusiasm for QR codes is at an all time high. The codes have displayed their prowess at content distribution since they began seeing extensive use in the U.S. nearly two years ago. Originally developed in Japan, few thought the codes would catch on like they have. Thanks to the widespread use of mobile devices, the codes are now becoming a cornerstone of marketing. MGH’s survey shows that 70% of smart phone users have used, or…

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M-Commerce: The new look and feel of marketing today

Sam Lambert

Several retailers have given their opinion about what mobile commerce (m-commerce) should be like in the coming years. Everyone has agreed that the consumer will drive the demand for the type of services they want from a business. Surprisingly, many see social media playing a big part in m-commerce, and how the company incorporates that will have everything to do with their success or failure. Companies know that social media isn’t a fad; it has completely changed the way we do business and the way we communicate. In the same…

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