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Sport Chalet introduces new mobile commerce site for smartphone users

Sport Chalet introduces new mobile commerce site for smartphone users

(adsbygoogle = window.adsbygoogle || []).push({}); Mobile commerce trends in the retail world Sport Chalet has unveiled its new mobile website which offers consumers a number of different features and tools that can be used with their smartphones and tablets, such as real-time inventory checks and hero shots. The sports equipment and apparel site, which also has brick-and-mortar locations in California, Nevada, Arizona, and Utah, as well as a successful e-commerce site for the regular web, has launched its … Read entire article »

Filed under: Featured News, Mobile Commerce, United States

Mobile users watch large amounts of video

Mobile users watch large amounts of video

Mobile marketing with videos is a hit According to the results of a recent survey, 31 percent of consumers as a whole have already viewed at least one product video over a smartphone screen within the last three months. Among owners of smartphones, themselves, the number of individuals who had watched a product video on their mobile device screens spiked to 49 percent. According to Craig Wax, the CEO of Invodo, they were surprised by the results of … Read entire article »

Filed under: Commercial, Mobile Commerce, Mobile Marketing, Tablet Commerce, Trends, United States

Mobile commerce seeing boom of in-app purchasing

Mobile commerce seeing boom of in-app purchasing

Mobile commerce and app buying power drives ahead According to the CCS Insight and Distimo analyst firms’ joint App VU Global report, app developers are seeing that mobile commerce is becoming exceptionally strong through in-app purchases, boosting their own revenues as well as those for app stores such those at Apple and Google. Among the top 200 grossing apps at Google Play (formerly known as the Android Marketplace) and the Apple App Store, 60 percent of all … Read entire article »

Filed under: Entertainment Industry, Featured News, Mobile Commerce, Mobile Marketing, Trends

As Yahoo! and Bing make a comeback, so does mobile ad momentum in 2012’s first quarter

As Yahoo! and Bing make a comeback, so does mobile ad momentum in 2012’s first quarter

According to the IgnitionOne quarterly release, the 2012 first quarter has continued to generate solid year-over-year increases in search advertising, following a record last quarter in 2011. First quarter 2012, saw a significant search spending year over year growth, increasing by 30.3 percent, which was more than twice the spending in the first quarters of both last year and the year before. This spike has been credited to the rebirth of both Yahoo! and Bing, as … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

Research shows only one in ten consumers have received a mobile discount coupon

Research shows only one in ten consumers have received a mobile discount coupon

The Mercator Advisory Group has released a report called “The Mobile Incentives: The Next Step in Device-Based Transactions”, which indicated that the marketplace is ready for mobile incentives to begin being distributed, but that as of yet the demand for them remains greatly unmet. The results of the study showed that only 10 percent of mobile phone users had ever received a discount coupon from a merchant, even though 55 percent of them had expressed an … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Near Field Communications