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As Yahoo! and Bing make a comeback, so does mobile ad momentum in 2012’s first quarter

As Yahoo! and Bing make a comeback, so does mobile ad momentum in 2012’s first quarter

(adsbygoogle = window.adsbygoogle || []).push({}); According to the IgnitionOne quarterly release, the 2012 first quarter has continued to generate solid year-over-year increases in search advertising, following a record last quarter in 2011. First quarter 2012, saw a significant search spending year over year growth, increasing by 30.3 percent, which was more than twice the spending in the first quarters of both last year and the year before. This spike has been credited to the rebirth of both … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

Research shows only one in ten consumers have received a mobile discount coupon

Research shows only one in ten consumers have received a mobile discount coupon

The Mercator Advisory Group has released a report called “The Mobile Incentives: The Next Step in Device-Based Transactions”, which indicated that the marketplace is ready for mobile incentives to begin being distributed, but that as of yet the demand for them remains greatly unmet. The results of the study showed that only 10 percent of mobile phone users had ever received a discount coupon from a merchant, even though 55 percent of them had expressed an … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Near Field Communications

New 1st Guard iPhone claims app powered by Pitney Bowes

New 1st Guard iPhone claims app powered by Pitney Bowes

1st Guard, an insurance company with a specialty for owner/operator truck and fleet coverage, has announced its latest insurance news as the adoption of Pitney Bowes Software, which is a geo-locational software solution that will allow the company streamline its operations and offer superior claims and customer service. According to the vendor statement for 1st Guard, these goals will be met through the insurance company’s TRUCKER1 app, which will allow the drivers toobtain access to their … Read entire article »

Filed under: Featured News, Mobile Commerce

Domino’s breaks $1.6 million sales mark in a single week of mobile commerce

Domino’s breaks $1.6 million sales mark in a single week of mobile commerce

Domino’s Pizza has released its “Quarter One Interim Management Statement” for the first 13 weeks of this year – up to and including the 25th of March – and within it, they showed that 16.4 percent of their total sales (worth approximately £59.3 million) was brought in from one of its numerous mobile platforms. This is drawing attention to mobile commerce as a whole, as many companies have still been wondering whether or not it will … Read entire article »

Filed under: Featured News, International, Mobile Commerce

Tealeaf unveils new mobile customer experience solution

Tealeaf unveils new mobile customer experience solution

Tealeaf, a top provider of digital customer experience management solutions, has now unveiled its latest edition of the Tealeaf CX Mobile, which is a complete solution for its clients. The newest version of Tealeaf CX Mobile enables a sophisticated analysis of the customer experience across all of the various mobile channels, including native Android and iOS apps, hybrid applications, the increasing number of HTML5-based apps, and mobile websites. Mobile commerce is currently growing at a rate that … Read entire article »

Filed under: Featured News, Mobile Commerce, Trends

Is it too early to gauge Google Wallet’s successes and failures?

Is it too early to gauge Google Wallet’s successes and failures?

Many reports have been released indicating that Google is considering ways to rework its Google Wallet, based on the recent announcement that two of the execs involved in the project have left it, and that the company is scrambling to try to get as many wireless carriers to sign on to offer the mobile wallet as possible. This has led many to assume that Google Wallet is facing significant unexpected struggles, though there have been a … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments

Pinkberry announces implementation of Google Wallet

Pinkberry announces implementation of Google Wallet

Pinkberry has announced that it has expanded its current mobile strategy to include the implementation of the Google Wallet, to allow consumers to pay for their purchases, receive discounts, and redeem coupons, through the use of their mobile devices. The yogurt retailer, Pinkberry, started in 2005 in California, and that has since spread across the country and around the world with more than 175 locations. Through a partnership with Micros Systems Inc., Pinkberry has been able … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments, Near Field Communications, Trends

Commonwealth Bank sees major rise in NFC payments in Australia, Telsyte suggests merchants will be slow to warm to mobile commerce

Commonwealth Bank sees major rise in NFC payments in Australia, Telsyte suggests merchants will be slow to warm to mobile commerce

Mobile commerce is gaining momentum in Australia, according to The Commonwealth Bank, the country’s largest financial institution. The bank announced this week that mobile payments have more than quadrupled in the last year, logging more than 1.3 million transactions during December alone. The bank notes that the availability of NFC applications has also risen by 30,000 over the same time period. This indicates that mobile commerce may be gaining ground with consumers in Australia, but … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Commerce Security, Mobile Payments, Near Field Communications, Trends