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Tealeaf unveils new mobile customer experience solution

Tealeaf unveils new mobile customer experience solution

Tealeaf, a top provider of digital customer experience management solutions, has now unveiled its latest edition of the Tealeaf CX Mobile, which is a complete solution for its clients. The newest version of Tealeaf CX Mobile enables a sophisticated analysis of the customer experience across all of the various mobile channels, including native Android and iOS apps, hybrid applications, the increasing number of HTML5-based apps, and mobile websites. Mobile commerce is currently growing at a rate that … Read entire article »

Filed under: Featured News, Mobile Commerce, Trends

Is it too early to gauge Google Wallet’s successes and failures?

Is it too early to gauge Google Wallet’s successes and failures?

Many reports have been released indicating that Google is considering ways to rework its Google Wallet, based on the recent announcement that two of the execs involved in the project have left it, and that the company is scrambling to try to get as many wireless carriers to sign on to offer the mobile wallet as possible. This has led many to assume that Google Wallet is facing significant unexpected struggles, though there have been a … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments

Pinkberry announces implementation of Google Wallet

Pinkberry announces implementation of Google Wallet

Pinkberry has announced that it has expanded its current mobile strategy to include the implementation of the Google Wallet, to allow consumers to pay for their purchases, receive discounts, and redeem coupons, through the use of their mobile devices. The yogurt retailer, Pinkberry, started in 2005 in California, and that has since spread across the country and around the world with more than 175 locations. Through a partnership with Micros Systems Inc., Pinkberry has been able … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments, Near Field Communications, Trends

Commonwealth Bank sees major rise in NFC payments in Australia, Telsyte suggests merchants will be slow to warm to mobile commerce

Commonwealth Bank sees major rise in NFC payments in Australia, Telsyte suggests merchants will be slow to warm to mobile commerce

Mobile commerce is gaining momentum in Australia, according to The Commonwealth Bank, the country’s largest financial institution. The bank announced this week that mobile payments have more than quadrupled in the last year, logging more than 1.3 million transactions during December alone. The bank notes that the availability of NFC applications has also risen by 30,000 over the same time period. This indicates that mobile commerce may be gaining ground with consumers in Australia, but … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Commerce Security, Mobile Payments, Near Field Communications, Trends

Jetshop launches new pop-up store in Stockholm, Sweden

Jetshop launches new pop-up store in Stockholm, Sweden

Jetshop, an e-commerce system development company, has launched a new QR coded store in Stockholm, Sweden. The concept of QR code stores, or pop-up stores as they are often called, is becoming quite popular. These stores have no physical merchandise; rather products are features as pictures. Each of these products have their own QR code, which allows consumers to make purchases using their smart phones or other mobile devices. Jetshop hopes that the new store … Read entire article »

Filed under: Commercial, Featured News, International, Mobile Commerce, QR Codes, Trends

Mobile apps may be the solution to save newspapers

Mobile apps may be the solution to save newspapers

The struggle faced by newspapers that are currently battling to keep their subscriber base due to the significant online competition as consumers start to use their mobile devices on an increasing basis for reading their news every day. According to Amy Mitchell from Pew Research Center, consumers are moving away from the trend to search for news and are now using their mobile devices to use a specific news app or website. She added that “People … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends, United States

L’Oréal reveals outcome of its New York taxi m-commerce campaign

L’Oréal reveals outcome of its New York taxi m-commerce campaign

In an interview with Forbes magazine, the CMO of L’Oréal USA, Marc Speichert, the results of L’Oréal USA’s m-commerce campaign last month called “Shop the Look” have now been revealed. The campaign outfitted a number of New York City taxi cabs with “Taxi Shops”, throughout the Fashion Week in that city. The taxis were designed to allow smartphone using passengers to instantly purchase beauty products from the Lancôme and Yves Saint Laurent lines. The campaign was … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Trends, United States

Retailers prepare for Mothers’ Day with mobile strategies

Retailers prepare for Mothers’ Day with mobile strategies

Retailers selling popular products and services that are given as gifts on Mothers’ Day are preparing for this year’s consumers with the launch of new mobile platforms for shopping and finding deals. OrganicBouquet.com, a leading eco-friendly florist, is only one example of a retailer that has created a new user-friendly shopping site that is optimized for mobile users. It has now announced the launch of this site, making it possible for its new and returning customers … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing

The continuing importance of location to mobile commerce and marketing

The continuing importance of location to mobile commerce and marketing

According to the latest Mind Commerce Publishing report, entitled “Mobile Location Commerce 2012-2017”, mobile commerce is predicted to achieve a 39 percent compound growth rate from now through until the completion of 2017, as a result of the omnipresence of smartphones and tablet computers. Location-based commerce is forecasted to be one of the primary initiatives that will exist among the mobile environment within the next three years. In fact, location-based services were a key element of … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

Linking Mobile works to bring transactional QR codes into offline marketing techniques

Linking Mobile works to bring transactional QR codes into offline marketing techniques

Linking Mobile has announced that it is creating an affiliate cost per acquisition (CPA) model that will sell ads based on the use of transactional QR codes through offline marketing channels. The strategy has already been implemented for the first time, in the form of the printing of the barcodes onto 100,000 leaflets that promote the Accident Advice Helpline (AAH), which Double Bubble has been distributing through advertising throughout London. Instead of paying for the printing and … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States

PayPal Here mobile payment system may be a boon for small businesses looking to connect with consumers interested in mobile commerce

PayPal Here mobile payment system may be a boon for small businesses looking to connect with consumers interested in mobile commerce

NFC-powered mobile commerce is gaining momentum all over the world. Many telecommunications and financial organizations are working on developing mobile payment systems that utilize the technology. Some of these organizations have even partnered in order to ensure their share of the market is not taken over by an innovative and enterprising competitor. Acclaimed online payment manager PayPal had once planned to adopt NFC as for its version of a mobile wallet – an application for … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Payments, Near Field Communications, Trends, United States

Marine Drive Mobile announces the full integration of QR codes into its technology for merchants

Marine Drive Mobile announces the full integration of QR codes into its technology for merchants

Marine Drive Mobile Corp. has unveiled its new merchant technology which includes the full integration of QR codes. Now, merchants are able to offer customers who purchase deals to redeem their coupons in a paperless way. According to the Marine Drive Mobile CEO, Colin MacDonald, “QR codes are an integral part of the discount deal shopping experience for consumers in 2012.” He explained that by making the paperless redemption available through the use of the software, retailers … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes