QR Code Press

Rolling Stone embraces augmented reality

09/05/201209/04/2012 Sam Lambert

Rolling Stone incorporates augmented reality in South Africa issue Acclaimed rock magazine Rolling Stone has become the latest in its industry to embrace augmented reality technology. The September issue of the magazine’s publication run in South Africa features former Springbok Nude Girls singer Arno Carsten and uses augmented reality to give readers exclusive access to the singer’s new music video as well as other digital content. The magazine has partnered with augmented reality developer Layar to bring this digital content to life. Magazine teams with Layar to provide digital content…

Augmented reality catches the attention of Intel

06/27/201206/27/2012 Stephen Vagus

Intel begins to show more interest in augmented reality technology Intel, acclaimed maker of semiconductor computer chips, is accustomed to stepping outside of the boundaries of convention when it comes to developing innovative technologies. The company has long been on the cutting edge of technological progress with its wide range of products. Earlier this year, the company began showing interest in NFC technology for a new line of computer chips. These chips would have enabled any electronic device they were installed in to communicate wirelessly with other devices. Now, Intel…

Layar announced worldwide launch of Stiktu augmented reality application

06/15/2012 Stephen Vagus

Stiktu now available around the globe Last year, Layar, a developer of augmented reality applications, executed a small-scale launch of their Stiktu application in Europe. The app went live in nine European countries, where it was praised for its social networking capabilities. The augmented reality application was designed with interactivity in mind. Using the app, consumers could create their own augmented reality content and associate this content with others by embedding it in the real world. Layar believes that the small-scale launch was a resounding success and has now announced…

Layar unveils augmented reality services for publishers

06/11/201206/11/2012 Stephen Vagus

Layar to shift focus away from mobile applications Layar, a leading developer of augmented reality software, is often considered a front-runner in the market of mobile augmented reality applications. The company first gained acclaim shortly after being founded in 2009 with its Layar augmented reality browser. The browser allows consumers to interact with their surroundings in a new way by presenting them with a wealth of digital content. In the following years, the company has released a number of new mobile applications, many of which have proven popular. Layar has…

Netherland’s TNT Post partners with Layar to bring augmented reality to its magazine

04/04/2012 Jennifer Goula

TNT Post, the national postal service of the Netherlands, is taking a bold new approach to its quarterly magazine publication titled “Er is Post!” The post service has tapped augmented reality developer Layar to make the magazine more interactive. The magazine is delievered to every household in the Netherlands every quarter, giving Layar a large audience to reach out to with its acclaimed technology. Layar claims that every page of the upcoming magazine will contain an interactive augmented reality experience. Print is considered an “old world” medium today. Many people…