Augmented reality catches the attention of Intel

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Intel begins to show more interest in augmented reality technology

Intel, acclaimed maker of semiconductor computer chips, is accustomed to stepping outside of the boundaries of convention when it comes to developing innovative technologies. The company has long been on the cutting edge of technological progress with its wide range of products. Earlier this year, the company began showing interest in NFC technology for a new line of computer chips. These chips would have enabled any electronic device they were installed in to communicate wirelessly with other devices. Now, Intel seems to be shifting gears, setting its sights on augmented reality.

Qualcomm already in possession of much of the world’s AR assets

Augmented reality has become a popular subject in the world of technology. Many companies have begun developing applications or full-fledged entertainment systems that make use of the technology. Though Intel first showed its interest in augmented reality late last year, the company has been slow to act on the matter. Qualcomm, a leading manufacturer of computer chips for mobile devices, has been acquiring much of the augmented reality assets in the meantime.

Augmented reality chips could be based on Layar technology

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Intel has provided $14 million to Layar, a leading developer of augmented reality technology, for access to the startup’s innovative augmented reality software. Layar has emerged as a powerful force in the world of augmented reality. The company’s flagship application has been downloaded more than 20 million times, making it the most widely used augmented reality mobile app. Intel believes that Layar’s technology could help it develop a new generation of computer chips.

New chips could facilitate more interactivity between physical and digital worlds

Intel has yet to announce specifics concerning its plan to make use of augmented reality technology. Speculation suggests that augmented reality computer chips could enable more interactivity between the real and digital worlds. In the case of laptops or desktop computers, such a chip could unlock a new future, more interactive future for consumers.

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