QR Code Press

MasterCard launches pilot project of new mobile payment platform called QkR

01/27/201201/27/2012 Stephen Vagus

MasterCard has begun rolling out its new mobile wallet application for smart phones called QkR. The credit company has been working to establish itself in the emerging industry of mobile commerce. Competitors have been releasing their mobile wallets at a quick pace, but MasterCard has taken the time to ensure that its application is up to snuff with consumer needs. Unlike other mobile wallets, the QkR platform will not focus solely on NFC technology; it will also use QR codes as a form of mobile payment. The credit company has…

Daily deal retailers in the Middle East turn to mobile for success

12/12/2011 Jennifer Goula

The significant competition in the Middle East among daily deal websites have sent these businesses to the mobile commerce marketplace to appeal to the growing number of smartphone users. In following with this trend, LivingSocial, the American giant, intends to begin its own mobile deals service that will bring consumers in the Middle East “instant” deals in 2012, at the same time that its competitor, Cobone, says that 20 percent of its own business will likely be through mobile channels in the near future. Daily deal sites, such as the…

Mobile commerce in India is quickly making its mark

12/03/2011 Julie Campbell

Mobile phones may have started as voice communication devices, but today they are much more about multi tasking than just talk or text, according to data released by the Associated Chambers of Commerce and Industry of India. In India, as mobile handset prices continue to become more affordable, and disposable incomes continue to grow, consumers are replacing their handsets with much greater frequency. The Associated Chambers of Commerce and Industry of India (Assocham) released a statement that said currently, the country holds the position as second fastest market for telecom…

Operators in Sweden prepare to take part in the trend for joint ventures in m-commerce

11/22/201111/22/2011 Julie Campbell

Mobile providers in Sweden have announced the start of their search for a CEO for a company that will offer a unified mobile payment platform. All four of the large mobile network operators in Sweden have entered into the joint venture with equal parts in order to be able to provide consumers in the country with the ability to make mobile payments by the summer of 2012. The venture has yet to be named, but is a combined effort among Telenor, Tele2, Telia, and the Swedish branch of 3. The…

Mobile marketing services for MTS Ukraine grow with LiveScreen through Celltick

10/29/201110/29/2011 L. Green

The top mobile home screen marketing company, Celltick, has announced that now that it has signed an agreement for completely outsourced mobile marketing and advertising management services with MTS Ukraine, it now predicts that its targeted content user base will experience a continual amount of growth. MTS Ukraine has already been using the technology provided by Celltick for several years in order to offer its mobile advertising and marketing service directly to its subscribers, under the brand name “MTS Click”. Recently, MTS Ukraine decided that it was time to begin…