Mobile phones may have started as voice communication devices, but today they are much more about multi tasking than just talk or text, according to data released by the Associated Chambers of Commerce and Industry of India.
In India, as mobile handset prices continue to become more affordable, and disposable incomes continue to grow, consumers are replacing their handsets with much greater frequency.
The Associated Chambers of Commerce and Industry of India (Assocham) released a statement that said currently, the country holds the position as second fastest market for telecom growth in the world, behind only China.
The data showed that this doesn’t just mean that more people are talking, but that they are also using the devices for other methods of staying in contact, as well as a swath of additional options for entertainment.
The survey included the participation of mobile phone users in six different cities in India, including Bangalore, Chennai, Delhi, Hyderabad, Kolkata, and Delhi. The respondents comprised a group of 1,370 people between the ages of 20 and 30 years.
Among them, almost 39 percent stated that they intend to change phones within the next two years in order to be able to obtain new apps. These survey outcomes indicate that when purchasing a new handset, recommendations from friends are the most important factor being considered.
According to D.S. Rawat, the secretary general of Assocham, “The telecom industry must understand the importance of referrals. Manufacturers should try to associate themselves with events and causes which help in brand recognition.”
Thirty nine percent of the survey participants were influenced by the brand, 17 percent were influenced by price, and 10 percent with the availability of the most recent model, when making a purchase decision. Quality was the top concern of 15 percent of respondents when making a second purchase.