Vuforia continues to gain the favor of app developers

vuforia augmented reality video

Qualcomm draws more attention to Vuforia platform Acclaimed technology developer Qualcomm has been showing off its latest software at its IQ event in Berlin, Germany. The company has been keen to draw attention to Vuforia, its take on augmented reality software for a mobile device. Qualcomm bills Vuforia as a sort of “digital eye” for a smart phone and claims that it can bring objects to life through the use of augmented reality. Though Vuforia is often considered a mobile application, Qualcomm notes that it is much more than that.…

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Layar unveils augmented reality services for publishers

Layar to shift focus away from mobile applications Layar, a leading developer of augmented reality software, is often considered a front-runner in the market of mobile augmented reality applications. The company first gained acclaim shortly after being founded in 2009 with its Layar augmented reality browser. The browser allows consumers to interact with their surroundings in a new way by presenting them with a wealth of digital content. In the following years, the company has released a number of new mobile applications, many of which have proven popular. Layar has…

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Vuzik unveils their latest AR development software that improved upon interactivity

Augmented Reality Tools

Augmented reality has come a long way since it was first developed in the 70’s. Today, the technology is seeing renewed attention as it becomes an integral part to several industries, including marketing and entertainment. Virtual worlds have always had a sort of allure, but these 3D creations have long been segregated from the real world, especially when it comes to terms of interactivity. Augmented reality is, so far, the only medium that bridges the gap between the physical and digital worlds. Despite this, most AR technologies only offer limited…

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