Augmented reality has come a long way since it was first developed in the 70’s. Today, the technology is seeing renewed attention as it becomes an integral part to several industries, including marketing and entertainment. Virtual worlds have always had a sort of allure, but these 3D creations have long been segregated from the real world, especially when it comes to terms of interactivity.
Augmented reality is, so far, the only medium that bridges the gap between the physical and digital worlds. Despite this, most AR technologies only offer limited interactivity with the environment. This is an issue the Vuzik Corporation, a company specializing in personal display devices and augmented reality, seeks to remedy.
Vuzik has announced the launching of their new third party software called MaxReality. The program is part of the company’s popular Autodesk 3ds Max software which allows software developers to fabricate AR experiences. MaxReality seeks to improve the level of interactivity between the physical and digital realms by aiding developers in creating more complex programs. One of the features of MaxReality allows developers to share their creations with others via the MaxReality Viewer mobile application.
The program uses a multitude of advanced tools to construct AR experiences. These experiences are fully interactive with the environment and the people in it. Few other programs allow such integration of virtual and physical space.
Filed under: Augmented Reality, Featured News, Mobile Commerce, Mobile Marketing · Tags: ar company, ar developer, AR development software, AR technologies, Autodesk 3ds Max software, build ar, build augmented reality, fabricate AR, how to augmented reality, latest AR development software, latest in AR, latest in augmented reality marketing, MaxReality Viewer mobile application, new tools for ar, physical and digital worlds, tools for developers, Vuzik Corporation