New Target augmented reality tech helps make holiday home decorating easier

Target augmeted reality app feature - Christmas Tree

American retail giant rolls out new augmented reality (AR) feature for its app. If you still need to put up a Christmas tree or you have some last minute holiday decorating to do, the new Target augmented reality feature introduced in its app earlier this month, could be a big help. The “See It in Your Space” tree feature helps you find the perfect artificial tree for your space. All homes are not created equal. Rooms come in all shapes, sizes and angles, which can make finding the right sized…

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Amazon QR code catalog to be snail mailed out for holiday season shopping

Amazon QR code catalog - Presents - holiday shopping

Amazon is giving holiday shoppers the chance to easily link to products via QR codes. Toys R’ Us may be long gone, but this doesn’t mean the end of toy catalogs for the holiday season. In fact, an Amazon QR code catalog called “A Holiday of Play,” may soon be mailed out to consumers across the United States. QR codes will make it easier for consumers to scan and connect to product links. While the Amazon holiday catalog will look like traditional holiday catalogs that are often mailed out around…

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Mobile commerce use drives considerable Thanksgiving shopping growth this year

thanksgiving mobile commerce use

Online retail sales on the start of the holiday season rose to almost $3 billion this year thanks to smartphones. This Thanksgiving, mobile commerce use became an even bigger driver of online sales than had been the case in previous years. With a one day sales total of $2.9 billion this year, smartphones are getting a pat on the back for sending shoppers to online stores even when brick and mortar ones were closed. This year, smartphones and tablets comprised an estimated 41 percent of all Thanksgiving online revenue. The…

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American mobile holiday shopping may generate more site visits than desktop this year

mobile holiday shopping

This will represent the first time that smartphones and tablets will generate more visits than laptops. The mobile holiday shopping season has been an exciting one for the last year, but this year possibly more than most. While each year has managed to break previous records, the 2017 holiday season will do the same and beat desktop in some ways, too. Recent estimates suggest mobile site visits will exceed desktop and laptop site visits for the first time. This 2017 mobile holiday shopping milestone will be limited to visits. Sales…

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Cyber Monday m-commerce is hot but not enough to kill desktop

Cyber Monday m-commerce

Brick and mortar shopping as well as laptop based purchases are still holding strong in the U.S. With Cyber Monday m-commerce growing at a tremendous rate each year, many keep expecting in-store shopping and desktop to fall off the map. However, Black Friday and its in-person purchasing appears to be just as relevant as ever before. Moreover, laptop and desktop based shopping are still going strong. If mobile commerce is as strong as they say, shouldn’t Black Friday have been replaced by Cyber Monday? Many shoppers have had enough of…

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