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Android Marshmallow unveiled by Google

Android Marshmallow unveiled by Google

(adsbygoogle = window.adsbygoogle || []).push({}); Hints of version 6.0 of the most popular mobile operating system have now been released. The next version of Google’s mobile operating system, Android Marshmallow, version 6.0, has now had its name revealed for the first time, and a statue of the OS name has now been added to the San Francisco campus of the tech giant. Like previous versions, it has been named after a sugary treat, and it is making itself … Read entire article »

Filed under: Gadgets, Mobile Apps

Google interstitial mobile ads dropped in response to user dislike

Google interstitial mobile ads dropped in response to user dislike

Data showed that 70 percent of users didn’t like this style of advertising, so the tech giant has dropped them. Interstitial advertising is exceptionally common among mobile ads, popping up over the content that a device user is viewing and encouraging them to take additional actions, such as to “get the app.” The issue that mobile marketing firms have been experiencing is that users don’t like them. Google has examined the results of a new study and determined … Read entire article »

Filed under: Mobile Marketing, Technology News

Google apologizes for augmented reality game Nazi concentration camps

Google apologizes for augmented reality game Nazi concentration camps

The tech giant has apologized for featuring the locations as a part of its Ingress mobile app. Niantic Labs, the in-house startup at Google has now released an apology after it featured Nazi concentration camps as a part of the augmented reality game for which it is best known, Ingress. The AR tech based game allows players to decide to join either the Enlightened or the Resistance teams. From there, the players of the augmented reality game can … Read entire article »

Filed under: Augmented Reality, Mobile Apps, Technology News

Provider focused mhealth wearable technology being tested by Google

Provider focused mhealth wearable technology being tested by Google

These wearables are being designed to offer researchers real time vital sign data during trials. Google is now looking toward the mhealth side of wearable technology and is developing a type of wristband that would be used in medical clinical trials as well as drug tests in order to offer research teams additional patient data based on real time vital signs including heart rates and pulse to exposure to light and noise levels. This wearable tech will … Read entire article »

Filed under: Gadgets, Health Care Industry, Technology News

Chinese firms are finding success in mobile commerce

Chinese firms are finding success in mobile commerce

Chinese companies are establishing dominance in the mobile space A new report from Morgan Stanley shows that Chinese Internet companies are showing better performance in many aspects than their counterparts in the United States. In particular, Chinese e-commerce companies are finding significant success due to their greater focus on the mobile space. Mobile commerce is beginning to become more influential throughout the world, and Chinese companies are proving that they can perform better in this sector … Read entire article »

Filed under: International, Mobile Apps, Mobile Commerce, Mobile Payments, Trends

Social media marketing through Twitter gets a boost from Google

Social media marketing through Twitter gets a boost from Google

Marketers can now take advantage of the fact that tweets will be included in the search engine’s results. A recent announcement by Google and Twitter has caused marketers and brands, alike, to take a second look at their social media marketing strategies, as their tweets are now being incorporated into search engine results. Tweets are going to begin showing up in the results that are displayed for queries made in the Google app. Tweets will also work their … Read entire article »

Filed under: Mobile Apps, Mobile Marketing, Social Media Marketing