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KitKat QR code launched by Google and Nestlé

KitKat QR code launched by Google and Nestlé

The two companies are working together to create packaging that will allow people to better enjoy their break time. Nestlé has now partnered up with Google in order to create a KitKat QR code on the packaging of the chocolate bar, which will make it easier for consumers to enjoy a few YouTube videos while they are taking their breaks. These quick response codes will be printed onto the chocolate bars outside the United States. When the KitKat … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

Wearable technology jacket being developed by Google and Levi’s

Wearable technology jacket being developed by Google and Levi’s

The idea is to create touch sensitive clothing that will allow a wearer to control his or her smartphone. The Advanced Technology and Projects (ATAP) group at Google is now joining forces with Levi’s in order to create a wearable technology jacket that will be touch sensitive and will use the specially designed and conductive fabric developed by Project Jacquard. The fabric is made by a special type of yarn that brings together natural and synthetic yarns … Read entire article »

Filed under: Featured News, Gadgets, Technology News

Mobile commerce is growing aggressively in Vietnam

Mobile commerce is growing aggressively in Vietnam

Google reports that mobile payments have become a powerful force in Vietnam due to smartphones ownership Mobile commerce is exploding in Vietnam, according to a new report from Google. The company’s Vietnamese branch has found that there is a major shift in consumer behavior due to the growing availability of mobile devices. According to the report,  mobile consumers in the country pick up and look at their devices an average of 150 times a day, or … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Payments

New trends to emerge in the growing mobile commerce space

New trends to emerge in the growing mobile commerce space

Several new trends could determine the future of the mobile payments world The mobile payments space is gaining momentum and evolving at a rapid pace. According to a report from eMarketer, the amount of money being spent by consumers in the mobile space will triple this year. As the mobile space continues to grow, new trends are likely to emerge throughout this sector. Some of these trends may provide businesses with new opportunities to engage consumers … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Commerce Security, Mobile Payments, Technology News, Trends

Project Tango smartphone from Google and Lenovo to launch this summer

Project Tango smartphone from Google and Lenovo to launch this summer

The two technology giants have partnered up to create a device with cutting edge 3D location tech. Google and Lenovo have revealed that they will be releasing a smartphone from Project Tango, this summer, which will feature indoor tracking like nothing that has ever been seen on mobile phones by way of 3D location technology and augmented reality. The idea is to allow people to further enhance their navigation of the world through their smartphones. The partnership with … Read entire article »

Filed under: Gadgets, Technology News

Mobile commerce sees explosive growth worldwide

Mobile commerce sees explosive growth worldwide

Emerging markets are beginning to focus more heavily on the digital world, especially where mobile is concerned Mobile commerce continues to see aggressive growth throughout the world, with much of this growth being driven by emerging markets that have become increasingly focused on the digital space. Mobile commerce now accounts for approximately 7% of all e-commerce sales globally. This an incredible increase over what the mobile sector accounted for in 2010. Over the next three years, … Read entire article »

Filed under: International, Mobile Commerce, Mobile Payments, Trends

New ad system from Google will highlight mobile games

New ad system from Google will highlight mobile games

Google will be streaming demos of mobile games through advertisements Google is testing a new system with its advertising platform, which may have an impact on mobile games. One of Google’s most attractive features is Google Play, an online store through which consumers can find a wide variety of applications, including games. These games have become one of the more popular categories on Google Play, especially as more consumers begin to play mobile games as a … Read entire article »

Filed under: Marketing, Mobile Apps, Technology News