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Google to begin pushing its mobile payments service

Google to begin pushing its mobile payments service

(adsbygoogle = window.adsbygoogle || []).push({}); Google aims to compete with Apple in the mobile commerce market Google is gearing up to compete with Apple in the mobile payments space. Apple’s new digital commerce platform, called Apple Pay, was recently launched and it has already had a major impact in the mobile world. For its launch, Apple Pay acquired a wealth of retail and financial partners, all of whom had shown strong interest in engaging mobile consumers. These … Read entire article »

Filed under: Mobile Apps, Mobile Commerce, Mobile Payments

Mobile marketing at Facebook will beat out Google next year

Mobile marketing at Facebook will beat out Google next year

The head of Opera Mediaworks has said that smartphone and tablet based ads from the social network will win. According to the chief exec at Opera Mediaworks, Mahi De Silva, who is also a veteran in mobile marketing and advertising, while Google may still be in the lead when it comes to that channel, that position will change next year when it is overtaken by Facebook. Opera Mediaworks is owned by Opera Software, which is based in … Read entire article »

Filed under: Mobile Marketing, Social Media Marketing

Android platform is gaining ground as a mobile commerce, advertising platform

Android platform is gaining ground as a mobile commerce, advertising platform

Analysts may have outdated perspective of the Android operating system The Android platform is quite popular among consumers, but not necessarily among businesses and large enterprises. Many analysts in the e-commerce, advertising, and software sectors believe that Google’s mobile operating system is too exposed to malicious software and is fragmented by nature. For years, analysts have also suggested that Android consumers spend significantly less money through their mobile devices and these people are not likely to … Read entire article »

Filed under: Mobile Commerce, Mobile Marketing, Mobile Payments, Technology News

Groupe and Twitter team to launch new mobile payments service

Groupe and Twitter team to launch new mobile payments service

Groupe has partnered with Twitter to launch a new money transfer service on the social network Groupe BPCE, one of France’s largest banks, has announced that it is partnering with Twitter in order to break into the mobile commerce space. A growing number of European financial institutions have been showing strong interest in mobile payments, and more are beginning to break into the mobile space in order to engage consumers in a more dynamic way. These … Read entire article »

Filed under: International, Mobile Apps, Mobile Commerce, Mobile Payments

Dubai police will be using augmented reality in the near future

Dubai police will be using augmented reality in the near future

Law enforcement turns to Google Glass to help identify suspected criminals Law enforcement in Dubai are about to get very high-tech. The city’s police will soon be equipped with Google Glass, an upcoming augmented reality device that aims to change the way people see the world around them. The excitement surrounding Glass has diminished somewhat over the past year, but the device aims to be one of the most revolutionary AR headsets in the world, once … Read entire article »

Filed under: Augmented Reality, Gadgets, Technology News

Mobile games are coming to Google Glass

Mobile games are coming to Google Glass

Glass could be the next powerful mobile gaming platform Google Glass may come to play a major role in gaming, especially that of the mobile variety. As one of the largest technology organizations in the world, Google has a strong position in the gaming field, largely because its Android mobile operating system is one of the most popular mobile gaming platforms. The company’s augmented reality glasses could soon change the way people experience their games and … Read entire article »

Filed under: Augmented Reality, Gadgets, Mobile Apps, Technology News

Mobile marketing could benefit from Google tracking

Mobile marketing could benefit from Google tracking

The search engine and tech giant is currently testing a way to track consumers from smartphone browsers to apps. Google has now developed a new method of overcoming the mobile marketing struggle that has occurred in the gap between visitors to websites and app users on the same smartphone or tablet, and is now testing this method of tracking, say recent reports. The online giant is now testing out a way to target consumers using mobile devices … Read entire article »

Filed under: Mobile Apps, Mobile Marketing

App puts a new spin on wearable technology

App puts a new spin on wearable technology

Google Glass gets a new app that allows users to control it with their minds A new application for Google Glass could change the way people take pictures with a mobile device. The new app is called MindRDR and is developed by This Place, a firm based in the United Kingdom. The app makes use of a biosensor that is designed to measure signals from the brain. These signals are then translated into commands that tell … Read entire article »

Filed under: Augmented Reality, Gadgets, Mobile Apps, Technology News