Google to target smartphone shoppers with new mobile advertising strategy

mobile advertising strategy - Google search on mobile device

Google intends to push new ads on its apps to boost revenue from mobile shoppers. The Alphabet Inc. owned company is enhancing its mobile advertising strategy and plans to place ads in several new spots on its apps. The expansion of its advertising real estate will include ads featured on the homepage of its smartphone app worldwide, more ads in Maps as well as ads with image galleries in search results, reports Reuters. Google wants to make it easier for its users to discover and buy new products. The search…

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Childish Gambino and Google team up for AR experience

PHAROS AR - AR expeirience - Google & Childish Gambino

Childish Gambino has released a new single that is available only through a new augmented reality app. The AR experience from Google and Childish Gambino is called PHAROS AR. The augmented reality (AR) app was released for Android mobile phones on Wednesday and gives users the chance to explore a virtual interactive space where they can hear the musician’s new song “Algorythm.” Fans of Childish Gambino can journey through his universe while listening to his latest music. The PHAROS AR app can be downloaded from the Google Play Store for…

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Mobile game advertising to benefit from new strategic partnership

Mobile Game Advertising Partnership - Business Deal - Handshake

Google and Unity have teamed up to give mobile game ads a boost. A strategic partnership between Google’s mobile ad business and Unity Technologies, a game engine developer, will help to enhance mobile game advertising. This partnership is integral to the gaming industry, as mobile games make up half of the worldwide game business; a business which market researcher Newzoo reports is now valued at an estimated $70 billion. The partnership has been in the works for several years. Both Google and Unity have been reportedly working on teaming up…

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Connected jacket from Levi’s and Google gets ride-share alerts

Connected Jacket - Levi's and Project Jacquard

This latest smart clothing release from Project Jacquard has additional functionality. Google and Levi’s launched a connected jacket last fall with limited usage options at the start, as was reported by QR Code Press. However, this Project Jacquard based smart clothing has received a considerable upgrade. The connected jean jacket was designed primarily with cyclists in mind, keeping their gadgets accessible. The idea behind the connected jacket is to make it possible for people who can’t fiddle with their phone to still access it. A brush or tap of the…

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