Mobile game advertising to benefit from new strategic partnership

Mobile Game Advertising Partnership - Business Deal - Handshake

Google and Unity have teamed up to give mobile game ads a boost. A strategic partnership between Google’s mobile ad business and Unity Technologies, a game engine developer, will help to enhance mobile game advertising. This partnership is integral to the gaming industry, as mobile games make up half of the worldwide game business; a business which market researcher Newzoo reports is now valued at an estimated $70 billion. The partnership has been in the works for several years. Both Google and Unity have been reportedly working on teaming up…

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Connected jacket from Levi’s and Google gets ride-share alerts

Connected Jacket - Levi's and Project Jacquard

This latest smart clothing release from Project Jacquard has additional functionality. Google and Levi’s launched a connected jacket last fall with limited usage options at the start, as was reported by QR Code Press. However, this Project Jacquard based smart clothing has received a considerable upgrade. The connected jean jacket was designed primarily with cyclists in mind, keeping their gadgets accessible. The idea behind the connected jacket is to make it possible for people who can’t fiddle with their phone to still access it. A brush or tap of the…

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Google and PayPal launch new joint mobile shopping strategy using fingerprints

Android PayPal mobile shopping strategy

The two companies have agreed to create a commerce experience combining three major components. Google and PayPal have entered into a new mobile shopping strategy bringing together the Chrome browser, Android Pay and PayPal. The concept behind this integration involves using a consumer’s fingerprint through a scanner on the smartphone. This integration represents a very powerful partnership within the m-commerce space. The companies aim to create a mobile shopping experience in which consumers will use their fingerprints for a highly customized and more seamless experience. At first launch the experience…

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KitKat QR code launched by Google and Nestlé

The two companies are working together to create packaging that will allow people to better enjoy their break time. Nestlé has now partnered up with Google in order to create a KitKat QR code on the packaging of the chocolate bar, which will make it easier for consumers to enjoy a few YouTube videos while they are taking their breaks. These quick response codes will be printed onto the chocolate bars outside the United States. When the KitKat QR code is scanned through the use of a smartphone that has…

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Wearable technology jacket being developed by Google and Levi’s

Wearable technology smart jacket levis project jacquard

The idea is to create touch sensitive clothing that will allow a wearer to control his or her smartphone. The Advanced Technology and Projects (ATAP) group at Google is now joining forces with Levi’s in order to create a wearable technology jacket that will be touch sensitive and will use the specially designed and conductive fabric developed by Project Jacquard. The fabric is made by a special type of yarn that brings together natural and synthetic yarns with a metallic alloy. This special yarn can be woven into a single…

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Mobile commerce is growing aggressively in Vietnam

Google reports that mobile payments have become a powerful force in Vietnam due to smartphones ownership Mobile commerce is exploding in Vietnam, according to a new report from Google. The company’s Vietnamese branch has found that there is a major shift in consumer behavior due to the growing availability of mobile devices. According to the report,  mobile consumers in the country pick up and look at their devices an average of 150 times a day, or more than 10 times every hour. Notably, these consumers are becoming more interested in…

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New trends to emerge in the growing mobile commerce space

mobile commerce shopping

Several new trends could determine the future of the mobile payments world The mobile payments space is gaining momentum and evolving at a rapid pace. According to a report from eMarketer, the amount of money being spent by consumers in the mobile space will triple this year. As the mobile space continues to grow, new trends are likely to emerge throughout this sector. Some of these trends may provide businesses with new opportunities to engage consumers and find greater degrees of success in mobile ventures. Security technology will become more…

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Project Tango smartphone from Google and Lenovo to launch this summer

project tango

The two technology giants have partnered up to create a device with cutting edge 3D location tech. Google and Lenovo have revealed that they will be releasing a smartphone from Project Tango, this summer, which will feature indoor tracking like nothing that has ever been seen on mobile phones by way of 3D location technology and augmented reality. The idea is to allow people to further enhance their navigation of the world through their smartphones. The partnership with Google was announced by Lenovo during the CES 2016, which was held…

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Mobile commerce sees explosive growth worldwide

mobile commerce shopping

Emerging markets are beginning to focus more heavily on the digital world, especially where mobile is concerned Mobile commerce continues to see aggressive growth throughout the world, with much of this growth being driven by emerging markets that have become increasingly focused on the digital space. Mobile commerce now accounts for approximately 7% of all e-commerce sales globally. This an incredible increase over what the mobile sector accounted for in 2010. Over the next three years, the mobile’s share of the e-commerce market is expected to by more than 50%.…

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