Google rolls out augmented reality advertising for eye and lip products

Augmented reality - Tubes of lipstick shades

The search giant has announced the launch of its AR Beauty ads targeting smartphone users. Google recently announced that it has launched a new form of augmented reality advertising option for eye and lip products in the beauty industry. The AR Beauty ads are designed to let smartphone owners use a “virtual try-on” of advertised products. Though the augmented reality marketing campaigns are initially meant exclusively for eye and lip products, the intention is to expand the availability of AR Beauty ads to include other products of this nature, the…

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Tech giants play substantial role in mobile payments

Mobile payments - POS Terminal paying with phone

A new CFPB report underscores the influence of such players as Apple and Google. The Consumer Financial Protection Bureau (CFPB) has issued a new report underscoring the impact of tech giants, their policies and practices on mobile payments adoption, use, and trends. This is particularly true of technology allowing tap-to-pay functionality on smartphones and watches. The way these companies choose to behave has had a direct impact on access to mobile payments. For instance, Apple currently bans payment apps and banks from being able to access the Apple iOS device…

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US regulators challenge Google’s internet search dominance

Internet Search - Google Search on Laptop

The American government is looking at the power Google’s core service has online. The US government has launched a legal battle against Google’s internet search dominance and the control it has over the experience the vast majority of users have online. This legal battle is expected to begin at full strength tomorrow in federal court in Washington D.C. The internet search case is expected to be the largest antitrust trial in the United States since Microsoft faced regulators over that company’s dominance over personal computer software. That case occurred about…

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Google Calendar adds new working location update

Google Calendar Update

As one of the search giant’s most popular apps for work, this particular option has been missing this feature. Google Calendar is easily one of the most popular apps it has for people to use for work, and it has recently received an update of a helpful feature many people have long waited for. The application helps people to keep track of their scheduled meetings in addition to workflow in general. Though it was already popular several years ago, when the pandemic sent many people home to work, Google Calendar…

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Online shopping gets virtual try-on feature with new Google launch

Online shopping - Young Woman trying on clothes for a friend

The new feature has already been rolled out with a limited number of brands currently supporting it. Google has launched a new online shopping feature meant to help consumers to better understand how clothing will fit them. The feature is immediately available for all users, though only a limited number of brands support it. Among the brands that support the new online shopping feature include LOFT, H&M, Everlane, and Anthropologie, among a few others. It has been rolled out in Google’s Shopping tab and makes it possible for users to…

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