ConnectMe QR, a mobile marketing company, has just unveiled its new subscription service for a QR code package, as well as its mobile website. These new services are expected to receive a significant boost with the update of their advanced QR code and mobile site editor, called mCard. This is designed to help small businesses and individuals to create, maintain, and manage their own mobile marketing sites, providing them with the opportunity to compete within the mobile marketplace, which is an arena that is currently dominated primarily by large corporations.…
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Spektacle Magazine releases new QR code broadcasting book
Spektacle Magazine has announced the release of a new book entitled “Broadcasting on Paper” which is designed to help print media such as newspapers and magazines to provide their readers with exciting new features based on QR codes. The book shows a number of ways in which a QR code campaign can be created, using step-by-step instructions, which include everything from selecting the best form and design of barcode to use, to deciding how to make them visually appealing, and then managing the codes that have already been created. The…
Read MoreScanLife report shows that QR codes and UPC barcodes are gaining ground with consumers in the U.S.
The latest Trend Report from ScanLife, a mobile marketing company, shows that the popularity of QR codes and UPC barcodes is growing in the U.S. These codes have been around for decades but consumers have only recently become aware of their existence. The report shows that 2D barcodes are beating traditional 1D barcodes, such as UPC codes, in popularity. This is due, primarily, to the fact that QR codes are much more dynamic than their counterparts, allowing consumers to gain access to a wealth of digital content by scanning them…
Read MoreArtist Frank Haase creates QR coded shoes prototype
As QR codes continue to grow more popular, companies are experimenting with innovative ways to use them. The innovation may come from people instead of companies, however, especially as more artists get their hands on the codes. Frank Haase, an artist and designer, has made a prototype pair of QR coded shoes. The idea is simple enough but could have major implications on marketing campaigns and may be a good tool for those looking to brand themselves. The shoes feature a QR code carved into their sole. The idea is…
Read MoreRESULTCO creates virtual store fronts with QR codes
As a part of its Detroit Storefront Project, RESULTCO is using empty store window display space in order to give QR codes to a creative, artistic, and highly commercial purpose. Each of these shopping display walls have been artistically designed to draw attention to various products and to encourage consumers to scan their associated QR codes in order to gain further information or make a purchase. The QR codes are accompanied by crisp, clear, and beautiful graphics that have a trompe l’oeuil effect. They are created with laser printing onto…
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