QR Code Press

Heineken incorporates QR codes into the Open’er Music Festival for better attendee connections

02/18/2012 Julie Campbell

Heineken has revealed the results of providing attendees with free QR code stickers at the company’s 2012 Open’er Music Festival, to spread its brand message, “Open Your World”. Last summer’s Gdynia, Poland festival saw Heineken with computers set up so that attendees could create short messages that describe themselves, then convert that message into a QR code and print it out onto a sticker, called a “U Code” by the company, that they could wear while they were at the event. According to the Poland marketing manager for Heineken, David…

FormSprint’s popular Integrated Custom Software platform now supports QR codes in an effort to help streamline business correspondence

02/15/201202/15/2012 John Montgallo

FormSprint, makers of IBM i-based forms and document management software, have adopted QR codes into their services. The company’s management platform will now support QR codes in an effort to help business streamline their operations. QR codes are popular in the world of marketing, but the codes can be used for more than simple advertisements. More businesses are finding the codes useful for their correspondence as they allow companies to distribute information more efficiently. Using QR codes properly can be deceptively simple. The codes themselves are easily created for free…

General Mills to begin experimenting with QR codes this year

02/14/201202/14/2012 Jesse Collins

In an effort to reach out to a new generation of tech-savvy consumer, General Mills, the acclaimed food production company, has announced that it will begin experimenting with QR codes. The codes have had a far-reaching impact on the world of marketing. As advertisers struggled to connect with consumers who were growing more mobile, they turned to QR codes to help close the gap. Thus far, the codes have seen more success than failure and are gaining traction with consumers around the world. General Mills will be adding the codes…

Dynotag introduces next generation QR codes that offer new protections to consumers

02/11/201202/10/2012 L. Green

Dynotag, a technology company based in Seattle, Washington, has released a new line of innovative QR code products and services. These products and services are designed to make QR codes more intuitive for consumers and businesses, both tech-savvy and otherwise. They are also meant to give consumers peace of mind in a time when cybersecurity is becoming a major concern. Though QR codes are a popular tool for marketers, hackers are finding uses for the codes as well. The potential threat of identity theft has been one of the reasons…

ConnectMe QR unveils its editor for barcodes and mobile sites

02/10/201202/10/2012 Julie Campbell

ConnectMe QR, a mobile marketing company, has just unveiled its new subscription service for a QR code package, as well as its mobile website. These new services are expected to receive a significant boost with the update of their advanced QR code and mobile site editor, called mCard. This is designed to help small businesses and individuals to create, maintain, and manage their own mobile marketing sites, providing them with the opportunity to compete within the mobile marketplace, which is an arena that is currently dominated primarily by large corporations.…