QR codes have been an interesting piece of technology for just over a decade now, they are implemented in a variety of ways. As they are scannable in the same way barcodes are, using QR codes can provide multiple benefits for a business, from being a useful marketing tool to encouraging more interaction. The technology is continuously advancing and being used in exciting and interesting ways, but even basic QR codes can enhance any business. Read on to find out the top five ways they can do this. They promote…
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Amazing new 2D tag provides a lead with every scan!
For years companies have been adding interactivity to their print and display materials to drive traffic to their websites. This has been accomplished using QR Codes, Barcodes, old MS Tag technology and a number of Image Recognition systems. Providing interactivity and driving website traffic is great, but what if every scan was a lead you could contact? Send a follow up question, announce a new product, offer a discount or announce an event. Would adding this value to a $600 billion+ print market be a game changer? A Silicon Valley, adtech or martech, start up has accomplished just…
Read MoreQR codes and barcodes celebrate technology anniversary
Forty years ago, last week, the first UPC code was scanned on a package of Wrigley gum. The barcode, which is now standard on product packages, first had its start forty years ago, and the first one to be scanned was in Ohio at the Troy supermarket, on a Wrigley gum pack, long before the idea of QR codes and other scannables that can be used with today’s smartphones. Despite the fact that those traditional barcodes have been around for so long, they’re still going strong. Scanning the 10-pack of…
Read MoreQR codes provide fast and easy jury duty responses
Residents of Connecticut could soon be able to use their smartphones to confirm or postpone service. It may not be long before residents of Connecticut will be able to use QR codes to be able to either confirm their service or postpone it when they have been called for jury duty. This will allow quick response codes to be scanned so that residents will automatically access the necessary webpage. Should the QR codes become available, they will be official barcodes that will allow residents to email the Jury Administration office,…
Read MoreQR code creator predicts a ten year run for the barcodes
Masahiro Hara has stated that developments in technology will push out the need for printed barcodes. The man who created QR codes, Masahiro Hara, has recently stated that the ongoing evolutions in technology will mean that paper labels will continue their importance, but because of improvements in image recognition software, it will likely make the barcodes obsolete in around a decade from now. The quick response code has already been around for a while and has now become mainstream in advertising. That said, as much as QR codes can now…
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