For years companies have been adding interactivity to their print and display materials to drive traffic to their websites. This has been accomplished using QR Codes, Barcodes, old MS Tag technology and a number of Image Recognition systems.
Providing interactivity and driving website traffic is great, but what if every scan was a lead you could contact? Send a follow up question, announce a new product, offer a discount or announce an event. Would adding this value to a $600 billion+ print market be a game changer?
A Silicon Valley, adtech or martech, start up has accomplished just this.
GLIIF is trying revolutionize this $600+billion industry by providing “QR Code” like interactivity with active lead generation. GLIIF is the only lead generating platform available to print and display advertising.
Every scan of a GLIIF is a new lead thats added to a brands private network of mobile users.
A GLIIF is a brand logo surrounded by a unique constellation of stars…
When placed in print or displayed and scanned by a mobile user a redirection to digital takes place. The destination URL can be updated on the web platform anytime. In addition, the mobile user is indexed on our platform under the brands account so that the brand can communicate directly to all mobile users who have scanned their GLIIF. This can be discounts, event announcements, our product launches. Anything the brand wants to share with their private network.
GLIIF also provides a logo distribution placing the logo in each GLIIF, it shows up in the history section of the mobile app. It is also displayed in the trending section of the mobile app and when messages are received by the mobile user from the brand the logo will appear. Every scan also has the ability to be shared creating the potential for viral growth over social networks with every scan.
Pricing for campaign is amazingly low. For $69.95/mo a brand receives a logo insert, 10 separate marketing GLIIFs, unlimited scans, unlimited messaging and full analytics.
GLIIF reading capabilities will be made available for 3rd party integration into mobile apps via SDK’s for both iOS and Android. API’s will also be made available wishing to resell this solution via there websites on a revenue sharing strategic partnership. This would include ad agencies, printers and current QR Code generators or niche businesses. Anyone interested should email [email protected]
There are a lot of options for increasing site traffic. This is the first that takes it a step further with lead generating. The impact on industries such as CPG, print and display advertising, real estate marketing, retail engagement to direct mail marking could be enormous. Time will be the deciding factor.
To date the adoption has been steady with over 25 thousand followers on Twitter and 1500 Likes on Facebook. The company has been self funded since inception.