QR Codes For Transit Systems

It seems that there is no end to what the humble little QR code can accomplish. From protecting autistic children to preserving knowledge for future generations to enabling us to shop from our mobile devices, this diminutive square filled with dashes and dots is changing the world around us. And its latest conquest is transit. Yes, the QR Code is making changes to how the residents of Ottawa, Canada’s capital, will ride the bus. Introducing OC Transpo Some of you may be shrugging your shoulders, saying “Who cares about some…

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Learn from the mobile marketing mistakes of others

Jump ahead by learning from the trial and error that has already been accomplished. Mobile marketing is still very new and can be quite tricky, but there have already been a large number of campaigns – some successes and some failures – that can help a company or a brand to learn how to continually improve its own advertising and promotions, without having to make the same mistakes that have already been suffered by others. QR codes are a prime example of how successes are possible by avoiding repeats of…

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QR codes beginning to grow in popularity in the produce industry

QR Code on Produce

QR codes are beginning to take over the fresh produce industry. Shippers are beginning to put the codes on their packaging as a way to ensure that consumers have access to the information they need. Only a few short years ago, no one had ever heard of QR codes outside of Japan. These days, the codes are becoming wildly popular, especially amongst businesses looking to engage mobile consumers. The value of the codes in the produce industry is growing more apparent as smart phones become more widespread amongst shoppers. Stemlit…

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UNICEF adopts QR codes for this year’s orange box campaign

UNICEF Flag

The United Nations Children’s Fund, most commonly known as UNICEF, will be making some changes to their annual orange box campaign this Halloween. The organization has been using the orange box campaign since 1953 and has raised more than $164 million in that time. UNICEF has taken note of the growing popularity of smart phones and has decided to enter the digital realm in hopes of raising more funds. To this end, the organization will be plastering QR codes on their iconic orange boxes. When scanned with a smart phone,…

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