QR Codes For Transit Systems

It seems that there is no end to what the humble little QR code can accomplish. From protecting autistic children to preserving knowledge for future generations to enabling us to shop from our mobile devices, this diminutive square filled with dashes and dots is changing the world around us. And its latest conquest is transit. Yes, the QR Code is making changes to how the residents of Ottawa, Canada’s capital, will ride the bus. Introducing OC Transpo Some of you may be shrugging your shoulders, saying “Who cares about some…

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Learn from the mobile marketing mistakes of others

Jump ahead by learning from the trial and error that has already been accomplished. Mobile marketing is still very new and can be quite tricky, but there have already been a large number of campaigns – some successes and some failures – that can help a company or a brand to learn how to continually improve its own advertising and promotions, without having to make the same mistakes that have already been suffered by others. QR codes are a prime example of how successes are possible by avoiding repeats of…

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QR codes beginning to grow in popularity in the produce industry

QR Code on Produce

QR codes are beginning to take over the fresh produce industry. Shippers are beginning to put the codes on their packaging as a way to ensure that consumers have access to the information they need. Only a few short years ago, no one had ever heard of QR codes outside of Japan. These days, the codes are becoming wildly popular, especially amongst businesses looking to engage mobile consumers. The value of the codes in the produce industry is growing more apparent as smart phones become more widespread amongst shoppers. Stemlit…

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UNICEF adopts QR codes for this year’s orange box campaign

UNICEF Flag

The United Nations Children’s Fund, most commonly known as UNICEF, will be making some changes to their annual orange box campaign this Halloween. The organization has been using the orange box campaign since 1953 and has raised more than $164 million in that time. UNICEF has taken note of the growing popularity of smart phones and has decided to enter the digital realm in hopes of raising more funds. To this end, the organization will be plastering QR codes on their iconic orange boxes. When scanned with a smart phone,…

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New augmented reality app seeks to dethrone QR codes in mobile marketing

Blippar augmented reality Mobile App

QR codes have become the titan of the mobile marketing world. The codes have proven the simplicity of reaching a varied audience of consumers in the digital age. The rise of the mobile marketing industry owes much of its success to the codes and many advertisers are sure that the codes will be around for many years to come. However, a new mobile application seeks to dethrone the blocky barcode. To accomplish this ambitious feat, the app is making use of augmented reality technology. Augmented reality is nothing new to…

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AVG warns that QR codes are not as risk free as they appear to be

QR Code Security

The illustrious internet security company AVG has been warning of an impending wave of cyber crime for years. The company has made a name for itself combating the threats present on the Internet, but now hackers are using a new tool that the company cannot protect anyone against: The QR code. According to AVG, the unassuming little barcodes have been causing a problem in online security lately. The problem lies in the inviting nature of the codes. QR codes are a popular marketing tool whose expansion in the realm of…

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A QR Code Book…Really?!

QR Code

Books2Barcodes is a relatively new project which is comprised by a group of self-proclaimed archivists, engineers, and library scientists. The project aims to take classic works of fictions, like Lewis Caroll’s Alice in Wonderland, and convert them to QR codes. Unfortunately, these works are often too lengthy for one code, and so each page has its own dedicated code. The project seems a bit obsolete when compared to services like Amazon’s Kindle Store, where readers can find books easily and read them without having to scan additional coding. Considering the…

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Lady Gaga and Starbucks team up for the hunt

Lady Gaga

As Starbucks embraces QR codes for a second time, they have partnered with Lady Gaga to host a two-week interactive scavenger hunt. Starting Thursday, Starbucks cafés around the country will have banners, magnetic chalkboards and posters emblazoned with a small QR code. When scanned, customers will receive a number of clues guiding them through the company’s seven-round scavenger hunt. Dubbed SRCH, the event pits players against a series of cerebral challenges in order to advance through the stages. Participants will have to decipher clues in order to successfully traverse the…

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QR codes going BIG in the U.K.

The city of Lincoln in the United Kingdom is starting to follow the QR trend as the codes make their way to the City Centre where they will be featured in shop windows. The codes will be used to offer customers exclusive deals and discounts on merchandise. Many are finding the codes to be a better option for their promotional efforts than conventional advertising. For one, the codes are vastly less expensive than traditional advertising. They are also easily generated and printed.  Lincoln is just another in a long line…

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Axicon Services releases QR code upgrade

Oxford based Axicon Services, a leading barcode verification solution provider, has announced the launching of their latest service to make use of QR codes. The codes will be used to better facilitate registration systems for clients, allowing consumers to sign up for services via QR scanning. Axicon’s customers will also be privy to expert advice from the company’s Barcode Bureau. The codes are able to encapsulate a large amount of data in a comparatively small space. While the codes can be generated for free, a number of agencies have emerged…

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