For years companies have been adding interactivity to their print and display materials to drive traffic to their websites. This has been accomplished using QR Codes, Barcodes, old MS Tag technology and a number of Image Recognition systems.  Providing interactivity and driving website traffic is great, but what if every scan was a lead you could contact? Send a follow up question, announce a new product, offer a discount or announce an event. Would adding this value to a $600 billion+ print market be a game changer?  A Silicon Valley, adtech or martech, start up has accomplished just…

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