Snapchat augmented reality leading the way, says research

snapchat augmented reality medical health

New data shows that mobile AR technology is being driven by certain social media tools. eMarketer released a report showing that Snapchat augmented reality is fueling the popularity of that technology, particularly when it comes to mobile device use. The report pointed to Snapchat Lenses as a leader with the tech, followed by Facebook and Instagram. The eMarketer report indicated that while Snapchat augmented reality may be the top driver for AR tech use, Facebook Stories and Instagram Stories are both playing their own roles. Although augmented reality took a…

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The augmented reality marketplace is suddenly taking off

Augmented Reality apps

At the same time that virtual reality is carving out a space for itself, ABI Research says AR is also heading upward. Though virtual reality technology has been receiving a very large amount of attention from the media over the last short while, the augmented reality sector has also been seeing a tremendous amount of growth and it looks as though this is going to continue into the future. A recent data analysis of the industry has shown that products with AR tech will be making up a larger market…

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Massive growth expected for augmented reality market

smartphone Google augmented reality

A recent report has released a prediction that says that a CAGR of 88.5 percent can be expected. The augmented reality marketplace in 2015 is now in the spotlight as researchers have been examining its progress and have determined that there is a great deal of growth currently occurring and that is still on the way. This includes the entire AR technology industry, from software to hardware like smartglasses and HUD/HMDs. The report was entitled “Global Augmented Reality Market 2015-2019”, by Infiniti Research Limited. It involved an analysis of data…

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Boeing looks to augmented reality to improve worker efficiency

augmented reality glasses patent (note: these are not real ar)

The aircraft manufacturing giant has shown that AR technology can improve information availability. In Santa Clara, California, at the Augmented World Expo, speakers discussed the barriers of adoption to augmented reality and helped to show the many practical uses for the technology that can make it more than worth the while of companies to take it on. Boeing was among the top proponents for the use of AR tech, and it shared its own internal study results. While Boeing wasn’t the only one at the event that was applauding the…

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Augmented reality may be 30 percent bigger every year

online augmented reality

Research is showing that the AR technology market is experiencing a steady rapid growth. According to a recent study by TechSci Research, the augmented reality market in the United States is expected to grow by 30 percent every year from now until the close of 2018. This trend is the result of the growing familiarity among consumers with AR technology. The TechSci Research results also indicated that as time progresses, there will be a much greater push in augmented reality, which will drive the technology forward and will bring about…

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Augmented reality market set for strong growth

Social Media and Augmented Reality

Augmented reality continues to gain momentum Augmented reality is beginning to play a strong role in numerous industries. While the technology has been restricted to the entertainment and marketing sectors for some time, it is beginning to see use in education, health care, construction, and several other fields. As augmented reality becomes more popular, its market value is increasing dramatically. A new report from Markets and Markets, a market research firm, predicts the growth that the augmented reality and virtual reality market will see in the coming years. Report predicts…

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Augmented reality investments slated for major growth

Augmented reality and technology Shopping trends

Augmented reality to experience strong growth in coming years Augmented reality is beginning to attract major attention as its capabilities become more understood. The technology has faced many challenges in the past, but is quickly becoming an ideal way to engage consumers in a dynamic fashion and provide them with highly interactive experiences that cannot be found through other technologies. A new report from ABI Research suggests that augmented reality is poised to see major investment growth in the coming years as more companies put higher value on this technology.…

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Wearable augmented reality field is heating up

augmented reality shoes (image not actual technology)

New challenger approaches for Google’s augmented reality glasses Google has been the dominating name in the augmented reality eyewear field for the better part of a year. The company’s Project Glass is not short of competition, but many of the wearable augmented reality systems being developed by its competitors are not likely to hit the market before Glass does. That is, of course, with the exception of Telepathy One, a new augmented reality system developed by Japanese entrepreneur Takahito Iguchi. Telepathy One may actually be the first wearable augmented reality…

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Augmented reality come to Playboy magazine images

augmented reality playboy magazine

The Layer technology and AR app is designed to bring the pics to life. The Netherlands edition of Playboy magazine has just announced that it will be working with the Layar augmented reality app in order to give the print product a new and high tech twist. This new partnership between the two companies may mean that the AR features may become regular. The print magazine industry is a struggling one due to the drop in subscriptions and the increase in the number of people who prefer digital content. Playboy…

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Qualcomm CEO snubs augmented reality glasses

Augmented Reality Glasses Example

Qualcomm moving away from AR glasses Qualcomm is one of the largest companies in the mobile space currently. The company is responsible for a wide range of technologies that go into the most famous mobile devices currently available on the market. Qualcomm recently adopted a strong focus on augmented reality technology, spurred by consumer demand and the growing interest its competitors have been showing the technology in recent years. Qualcomm’s leading augmented reality platform, called Vuforia, has been the crux of many advances in the realm of interactive technology, but…

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Augmented reality game from Google is tremendously popular in Canada

canada augmented reality google ingress

Ingress is rapidly becoming a leader within its category, and it remains in its beta version. Although it remains in its beta phase, Ingress, an augmented reality from Google, is rapidly becoming one of the most popular games in its category, particularly among Canadian mobile device users. The game was created by the Niantic Labs at Google, and involves two factions pitted against one another. The concept behind the augmented reality game is that when the player starts, he or she chooses a faction to which he or she will…

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