Tag: augmented reality mobile

Blippar’s new augmented reality platform a big hit with brand and media owners

Jorge Gonzalez
Blippar augmented reality Mobile App

Augmented reality developer Blippar has announced the launch of its new “Blipp to Buy” platform. The service is open to brand and media owners who are looking to inject their business with more interactivity for the sake of consumers. Blippar has long been a believer in the impact augmented reality can have for businesses and claims that adopting the technology can help companies reach out to the next generation of tech-savvy consumer. The platform has undergone extensive trials in the United Kingdom and Blippar believes that it is now ready…

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Microsoft shows off their new augmented reality mirror called Holoflector

Stephen Vagus
Holoflector Demo

Microsoft is currently working on a new type of augmented reality system that could change the way people see themselves. The famed technology company showed off a series of prototypes this week at the Microsoft TechForum event in Redmond, Washington, for their new augmented reality mirror called the “Holoflector.” While the name may sound a little corny, the technology behind the system is the true star. Microsoft claims that their system is one of the most advanced AR systems and was eager to show off how it worked. The Holoflector…

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BLIPPAR LAUNCHES “BLIPP TO BUY” OFFERING FOR BRAND AND MEDIA OWNERS

Guest Post
Augmented Reality Video2

*Video demonstrates how Blippar and augmented reality works. New service enables m-commerce through augmented reality technology – Follows successful trials with major brands including Tesco, Aer Lingus, Clinique and IPC Media 27th February 2012: Blippar is announcing the launch of a major new service, called Blipp to Buy, for brands and media owners that want to use its image recognition platform. Blipp to Buy is a whole new way for brands to diversify their revenue streams and capitalize on the potential of mobile commerce via image recognition and augmented reality…

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Guiding Light mobile application can help people find their way with the use of augmented reality

Stephen Vagus
Augmented Reality Video1

In an effort to make augmented reality slightly more practical, researchers from the Massachusetts Institute of Technology’s Media Lab have developed a new application that uses the technology to help people find their way around buildings. The Media Lab’s Jae-Woo Chung created the application, called “Guiding Light,” as well as an accompanying badge that can be worn or posted on a surface. The badge contains magnetic sensors that the application can pick up on using the camera of a smart phone. Through the eyes of a smart phone, the badge…

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Ravensburger’s new augmented reality maze to debut at the American International Toy Fair in New York City

Jennifer Goula
Augmented Reality Games

Ravensburger, makers of high quality puzzle games, has announced the launching of a new line of interactive puzzles that uses augmented reality to put players into the game itself. The first of these new games is called Electronic Labyrinth, which will be available for iOS mobile devices. The game seeks to provide a unique experience to consumers by allowing them to traverse the virtual world. Ravensburger has plans to release a number of augmented reality games and believes that technology to be the future of gaming entertainment. The company will…

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