Companies may soon be able to get their hands on augmented reality glasses Google may begin feeling the pressure as more companies enter into the world of augmented reality with their own pair of high-tech eyewear. Google Glass has managed to attract attention from consumers due to its augmented reality capabilities, but whether this interest will actually translate into sales has yet to be seen. Indeed, consumers may not be inclined to purchase a pair of Google Glass for a wide variety of reasons, which is why Google is not…
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Pixelbug launches new augmented reality services
Businesses in the Middle East to benefit from new Pixelbug services Pixelbug, a marketing technology company based in the United Arab Emirates, has announced the launch of a new service designed specifically for businesses that are interested in adopting augmented reality. Augmented reality has begun establishing a strong presence in the marketing world, largely due to its interactive nature. Pixelbug is keen to bring augmented reality to UAE businesses that are eager to engage consumers that are becoming more reliant on mobile technologies. Pixelbug brings augmented reality to the Middle…
Read MoreChocolate Coded takes a practical approach to augmented reality
Chocolate Coded develops augmented reality platform for miners Australian software developer Chocolate Coded is working on a new augmented reality platform that is designed with miners in mind. The platform is being built to help streamline maintenance and site induction procedures at mine sites throughout Australia. The company believes that augmented reality could have profound practical uses and has taken an opportunity to test the feasibility of the technology in such an application. Chocolate Coded hopes to have its augmented reality platform ready by the end of this year. Interactive…
Read MoreTelefonica launches augmented reality marketing campaign
Augmented reality marketing finds favor with Telefonica Telefonica, Spain’s largest broadband and telecommunications provider, has embraced augmented reality in the hopes of revitalizing its marketing endeavors. Augmented reality has managed to gain a great deal of acclaim in the marketing world because of its ability to engage consumers. Those making use of augmented reality marketing campaigns have been met with success, as the products being promoted through such campaigns have received high levels of exposure. Telefonica believes that augmented reality marketing will help the company appeal to a new generation…
Read MorePublishers embrace augmented reality to appeal to consumers
IPC and Bauer Media to utilize augmented reality technology Publishing giants IPC and Bauer Media have embraced augmented reality with the launch of separate initiatives that are fashioned for the leading publications. IPC’s Look magazine and Bauer Media’s Heat magazine will feature a variety of digital content that is designed to improve the experience of readers. Both publishers believe that the technology may help them compete with digital platforms, which have become rampantly popular with consumers. The initiatives are primarily focused on t he UK market, where circulation of print…
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