Constant Contact, an online marketing firm, has announced a new tool to help businesses and non-profit groups to connect with consumers. The company’s new tool, called Scan-to-Join, will allow businesses to create their own QR codes and attach them to sign-up forms. Using these forms, consumers can sign up for newsletters and other kinds of mailing lists that offer some kind of information. QR codes have been used in this way before by other companies to varying degrees of success. By using QR codes, Constant Contact believes that businesses will…
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Leading law firm to use QR codes from Vizibility as a way to connect with clients and colleagues
In the legal world, reputation and history have great meaning. Attorneys rely on their reputations to attract new clients just as much as consumers use this reputation to find an attorney they can count on. As the world grows more attuned to mobile technology, people are becoming less keen on doing research themselves. So, leading law firm McCarter & English has announced that it will be using Vizibility’s online identity management platform as a way to give consumers access to attorney information. Vizibility is an identity and search platform that…
Read MoreRock the Vote looks to inspire young people to vote by using QR codes
As presidential campaigns begin to pick up steam in the U.S., QR codes are likely to play a significant role in getting young, tech-savvy people to vote. Popular non-profit group Rock the Vote has teamed with clothing brands Junk Food and Threads for Thought to launch a new QR campaigned aimed at bolstering the political power of young generations. Rock the Vote has created a series of QR codes that will be branded on shirts from both clothing companies. The group believes that these codes are popular amongst young people,…
Read MoreKimberly-Clark launches new QR code campaign to keep patients safe while in the hospital
Kimberly-Clark, a U.S. corporation that primarily produces paper products but has ventures in the health care industry, has announced the launching of a new QR code campaign called the QR Code Patient Safety Education Program. The company is working with the Safe Care Campaign, an organization that works to eliminate hospital acquired infections. Together, the two organizations aim to help patients educate themselves while staying at hospitals or other health care facilities. They believe that QR codes are the best way to accomplish this aim because of the widespread ownership…
Read MoreQrickit wants to pay consumers to scan QR codes
QR codes have become very common in print advertisements. Despite this, consumers have shied away from scanning the codes. Some simply do not understand how the codes work, but the majority does not see any gain in scanning them. Mobile marketers and companies using the codes have struggled to find a way to entice consumers into scanning the codes, but the reality seems to be that consumers will not do so if they will not get something in return. Thus, Qrickit, a marketing and management firm based in Canada, has…
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