Amazon augmented reality gives a high tech boost to its Apple app users

amazon augmented reality

The massive online marketplace introduced a new feature letting consumers visualize products in real life. This week, Amazon augmented reality found its start in the iOS version of the shopping app. The new feature is called AR View, and it gives shoppers the ability to visualize the products they’re considering for online purchase within a space in real life. The app, the phone camera and the display let consumers view the products as though they were in the room. So far, the Amazon augmented reality feature is available only in…

Read More

Augmented reality smartglasses may be Amazon’s next focus

cloud computing amazon mobile apps augmented reality

The online marketplace has always had a considerable interest in tech development and AR glasses may be next. The U.S. Patent and Trademark Office published a patent last week which belonged to Amazon and that described a new type of augmented reality smartglasses, indicating that this may be among the companies next areas of focus. This also suggests that, contrary to some predictions, the retailer may not be abandoning new tech hardware development. It is true that in August, Amazon did start to wind down some of its vast range…

Read More

Augmented reality application from Amazon boosts live scanning capabilities

Amazon mobile commerce

The Flow AR app for Android devices provides the ability for multiple products and text to be scanned. Amazon’s Flow augmented reality app functions by hovering the mobile device camera feature over a product, such as a Blu-ray or a book, so that the online retailer can retrieve that item’s information. The A9 subsidiary of Amazon has said that the new Android version of flow has much greater capabilities. For example, its augmented reality app version is based on a much faster system that is capable of scanning several items…

Read More