DORI has been introduced by Foster Farms to make shopping for chicken easier for customers.
California-based, family-owned and operated poultry company, Foster Farms, has introduced a QR code virtual assistant to benefit its consumers. Called DORI, the interactive on-package quick response code has been created for the purpose of simplifying the fresh chicken-shopping experience.
The QR code virtual assistance provides consumers, who scan the code with their mobile phone, access to a guide to poultry labeling terms, fresh chicken recipes and more. Consumers can access DORI through their smartphones wherever Foster Farms fresh chicken is sold.
Consumers will be able to find the helpful virtual assistance on all Foster Farms fresh chicken lines. This includes their Simple Raised, Fresh and Natural product lines as well as their Organic products.
Foster Farms’ QR Code virtual assistant is expected to be popular among consumers.
QR code coupons are nothing new. In fact, they have been around for years and have often enjoyed success. In fact, according to a Juniper Research study, an estimated 1.3 billion QR code coupons were redeemed via smartphones last year. The market research specialists forecast that this number will grow to 5.3 billion by the year 2022.
“As more shoppers and retailers embrace scannable technology, including QR codes, we see DORI as a new channel to deliver information about our products and reward our loyalists,” said Ira Brill, director of communications for Foster Farms, reported Packaging Strategies.
“People are looking for convenience and savings and want to know more about where their food comes from. DORI is a new tool for us to share information that our consumers care about,” Brill added.
As an increasing number of consumers grow more interested about the food their eating and want to make sure they are obtaining the best possible products, technologies like DORI are likely to be well received.
Foster Farms intends to expand its QR code virtual assistant to the remainder of its product lines by next year. DORI will no doubt pave the way for greater consumer access to fresh poultry information and savings.