DORI has been introduced by Foster Farms to make shopping for chicken easier for customers. California-based, family-owned and operated poultry company, Foster Farms, has introduced a QR code virtual assistant to benefit its consumers. Called DORI, the interactive on-package quick response code has been created for the purpose of simplifying the fresh chicken-shopping experience. DORI connects consumers to different types of useful information and savings. The QR code virtual assistance provides consumers, who scan the code with their mobile phone, access to a guide to poultry labeling terms, fresh chicken…
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QR codes allow QSR to provide truly fast food
The appetite of these restaurants for quick response barcodes is proving to be a growing one. If there’s one thing that the top quick service restaurants (QSRs) have in common other than fast food, it appears to be the use of QR codes for a number of purposes ranging from mobile commerce and payments to marketing. Despite the fact that there are even newer technologies than the barcodes, they still have their appeal. Giants including McDonald’s, Wendy’s, and Taco Bell are all using QR codes to help them in one…
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