Moosejaw Moutnaineering, a retailer of outdoor gear, has announced that it intends to phase out its mobile commerce site and will instead be boosting its e-commerce site’s mobile optimization.
According to the senior vice president of marketing and technology of the company, Eoin Comerford, the new Moosejaw.com website will go live during the first week of October 2011. The website for this web merchant and retail chain will be capable of identifying the type of browser being used by the site visitor and will make sure that the site will render properly within the window of that browser.
Therefore, when the site is viewed on a PC screen, the product image will be on the left side, with its name and customizable options to the right of it, on a mobile screen, the product name will be displayed with its picture and choices listing below it, using the full width of the screen.
According to Comerford, this approach to mobile websites offers many advantages. For example, when tablet or smartphone users open their emails, they will be able to click to use a promotional code or purchase a product and there won’t be a functionality issue with the email resulting from the type of device that was used.
On the other hand, Comerford says that if a customer opens an email and attempts to use it for a promotional code or a product purchase using a mobile site, the discounts or other benefits may not function properly. This could result in frustration or lost sales.
