QR coded motorcycle helmet from SHARK

QR Code Helmet augmented reality

QR Code Helmet
QR codes have made their way to the realm of professional motorcycle racing. SHARK, makers of the world’s first carbon fiber racing helmet, have adopted the codes to acknowledge the growing popularity of mobile technology. The company has produced a new racing helmet whose design is based on the code. SHARK has taken a minimalistic approach to the helmet’s aesthetic qualities, deciding to let the black and white patterns of their QR code catch the eye of consumers as opposed to bright colors or flashy designs.

The helmet is for more than just looks and will be worn during upcoming races though it is unknown which professional team will claim the helmet. The helmet features a racing stripe that is comprised on QR patterns. None of the patterns along the stripe can be scanned, but the helmet does have a full QR code emblazoned on the back. When scanned, the code links to SHARK’s website.

QR codes have become slightly more common in the world of racing recently due to the growing number of fans with smart phones. The codes have proven to be an effective way for fans to connect with their favorite racers. SHARK believes that the codes will help fans feel more involved in the race itself as they will have more to do. Given that the codes can be customized to link to a vast array of online content, such as contests or information pages, QR codes are a very powerful tool for interactivity.

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