Mobile marketing embraced by wine industry

Mobile Marketing ROI

Winemakers are among the businesses that are adopting smartphone technology most widely. The wine industry is already among the sectors that has been using mobile marketing for the longest and the most broadly, and advertising firms are beginning to take notice and are targeting some of their services to these businesses. One example has created an entire service solution that is meant specifically for this industry. A company called Snipp Interactive has paid attention to the mobile marketing interest in the wine industry, and has started offering a full service…

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QR code campaign for champagne

Bollinger Champagne QR Code

Bollinger, the famed Champagne house in France, has launched their new mobile marketing campaign. The campaign, called “Life Can Be Perfect,” makes use of QR codes which are integrated into the historic logo of the company. The codes have been appearing in a number of classified ads in several newspaper publications throughout Europe and Australia. QR codes are not often seen in the classified section and Bollinger’s have drawn a significant amount of notice. The ads promote an international competition to mark the 50th anniversary of the company’s most prestigious…

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Italian winery announces new QR code on label

Wine QR Code Linked to Carpineto's Mobile Site

Carpineto, a popular winery in Italy, has announced that they will be using QR codes as part of their black label brands to be released in the coming months. The winery boasts of being the first Montepulciano winery to make use of the codes and hopes that they will offer a robust customer experience. The codes will be linked to a mobile website and will present viewers with detailed information regarding the wines as well as offer tips for service and pairing the wines with food. QR codes first appeared…

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Wine entrepreneurs implement QR Code marketing tactics

Example of QR Code on Wine

The Business Journal asked some wine marketers to share their experiences regarding the use of social media… which is related to their recent report entitled “Wineries increase use of smartphone, social media technologies.” Four wine marketers share their tips. For Matteo Fagin of the CT Wine Review, he released his QR Codes on their restaurant menus in order to create a mysterous smartphone event. With the huge success of the event, he says that this QR Code wave will be in common use in his business. Laura from II Palazzone…

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