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Toyota uses Japanese pop-icon Hatsune Miku to promote new 2011 Corolla

Toyota uses Japanese pop-icon Hatsune Miku to promote new 2011 Corolla

Augmented reality has been growing in popularity in Japan recently. The nation is well known for its creative, and sometimes mind bending, use of technology. Augmented reality seems to fit well with the demands of consumers, especially when it can be used to bring one of Japan’s most beloved pop music idols to life. Toyota has developed a new augmented reality application that marks the partnership between the automaker’s Corolla brand and one of Japan’s … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Commerce, QR Codes, United States

Augmented reality shows promising signs of practical use in the near future

Augmented reality shows promising signs of practical use in the near future

Though augmented reality was still only in its experimental stages two years ago, it is showing signs of truly coming into its own through the latest commonly used and readily available technologies. Augmented reality is a cutting edge electronics industry innovation which superimposes audio, graphics, and other sensory enhancements from the screen onto an environment in real time. Though images on television and other standard graphics technologies don’t change with the perspective of the viewer, augmented … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Marketing

MediaCom looks to change the world of marketing with the help of augmented reality

MediaCom looks to change the world of marketing with the help of augmented reality

Two influential media and technology companies are coming together to change the face of advertising campaigns coming from some of the world’s most recognizable brands. MediaCom, a leading media company, has announced its partnership with Aurasma, a leading augmented reality platform. The duo plan to revolutionize the marketing landscape through the use of augmented reality technology, which will transform static advertisements into dynamic experiences designed to ensnare the hearts and minds of consumers. Aurasma is a … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing