Verizon Wireless Archives

Mobile technology reaches another milestone in LTE subscriptions

09/26/201409/23/2014 Jesse Collins

This year is going to be a massive record breaking year when it comes to smartphone broadband subscriptions. According to recent mobile technology data that has been released by Ovum, a global analyst firm, the number of global LTE mobile broadband subscriptions has already broken the 250 million mark as of the first quarter of this year. The report made by Ovum showed that the largest LTE market in the world is the United States. Moreover, Ovum went on to add to its mobile technology data by explaining that within…

Mobile payments firm is rebranding itself to create distance from extremist group

07/11/201407/08/2014 Stephen Vagus

Isis set to launch a rebrand in order to distance itself from controversial group in the Middle East Mobile payments firm Isis is launching a rebrand to distance itself from an extremist group that has emerged in the Middle East. The group is now known as the Islamic State, but had previously called itself the Islamic State of Iraq and Syria, or ISIS. Searching for the terms “isis” online yields numerous reports concerning the actions of the extremist group as well as the website for the mobile payments firm. New…

The Riddle of Mobile Commerce

05/24/201405/22/2014 Note From The Editor

Mobile payments continue to be a complex issue Mobile commerce has become quite popular, but not everyone is sold on the idea of paying for things with their mobile device. The idea is quite simple: Mobile applications act as facilitators of mobile transactions, allowing people to make purchases while shopping online from their smartphones and tablets. Under the surface, mobile commerce is anything but simple, thanks to changing commerce standards and the ever present threat of exploitation coming from malicious groups that want to get their hands on consumer financial…

Mobile marketing strategy at Verizon is too eerie for some

05/06/201405/06/2014 L. Green

While many feel that this ad program provides quality targeting, others feel it is downright creepy. Verizon Wireless is making a bold move to help to expand the efficacy, reach, and use of its mobile marketing through the growth of their Relevant Mobile Advertising program to start to include more than just the wireless devices of its customers. Verizon now intends to begin using the data from laptops and desktops, and not just smartphones and tablets. The intention is to broaden the mobile marketing program’s effectiveness so that it will…

AT&T aims to make its own mobile commerce platform

01/20/201401/18/2014 Stephen Vagus

AT&T makes a move to establish a strong presence in mobile commerce AT&T has made a move to develop its own mobile commerce platform. The telecommunications company is currently involved in Isis, a platform that was born from a joint venture with Verizon Wireless and T-Mobile. The three companies had invested heavily in Isis and successfully launched the platform in the U.S. in 2013. Isis has promised to be a powerful platform, but AT&T is not willing to place the entirety of its mobile commerce interests on the platform. AT&T…