Mobile Technology is Changing the World

mobile marketing spending worldwide

Society has become heavily integrated with technology, perhaps irreversibly so. Many people now base their lives around technology, whether it be personal computers, televisions, or mobile devices. Mobile technology, in particular, has had a major impact on the world, especially in the way that people interact with one another. In some cases, the advent of smartphones has meant that people have had little need to interact with the people around them, but these devices have also given people access to the mobile Internet, allowing them to connect to millions of…

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4 Tips for a Successful Mobile Commerce Strategy

mobile commerce marketing tips

When it comes to mobile commerce, seemingly everyone wants to get into the market. Retailers, small and large, are taking steps to break into the digital commerce field, but some of them are falling into traps that exist therein. These traps are not malicious in nature, of course, as they are often the results of simple mistakes that businesses make when they try to enter into a new field. There are some ways businesses can avoid pitfalls without having to put in too much effort. Keep it simple When devising…

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What is the Future of Wearable Technology?

watch smartwatch wearable technology

The future of wearable devices is still uncertain. New devices are being unveiled on a seemingly daily basis as companies attempt to take advantage of the apparent demand for wearable technology. Many of the devices being offered by such companies have novelty value, but little practical use. Notably, one of the only sectors of wearable technology that has any significant activity has to do with tracking activity. Smartwatches, bracelets, and other such devices that keep track of a person’s physical activity have become somewhat popular, but every other sector of…

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The Value of Mobile Commerce

black friday mobile shopping record

The world is becoming increasingly mobile-centric. A growing number of people are basing their lives heavily on mobile technology, using smartphones and tablets in their daily lives. As mobile devices continue to establish themselves as an integral part of modern society, the demand for mobile services and engagement is on the rise. Consumers want to be able to shop online with their mobile devices while also being able to make payments for goods and services from these devices at physical locations. The value of mobile commerce is primarily financial. The…

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Mobile Security Doesn’t Have to be Hard

mobile security

In a world where mobile technology is considered an integral part of society, ensuring that mobile devices are secure is a practice that often falls by the wayside. Smartphones and tablets contain a wealth of information that is actually quite valuable, but relatively little is being done to make sure this information is protected from exploitation. Businesses that offer mobile services do what they can to protect their customers, but people may have to take their own security more seriously if they want to ensure their digital safety. The digital…

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Wearable Technology and the Future

smartwatch wearable technology

Wearable technology could come to define the future Wearable technology may be seen as a sort of novelty today, but in the future, it could define the way people live their lives. Wearable devices are still quite new and this sort of technology is in a state of infancy. Most of these devices are simply used for entertainment or to keep track of basic health and fitness information. As wearable technology becomes more advanced, however, new devices can be used for a wide range of purposes, including enhancing eyesight and…

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What’s the Point of Wearable Technology?

wearable technology watch

Wearable technology is gaining a lot of momentum, but does it have any real value? There are a wide range of wearable devices that are set to be released in the coming years, some more innovative than others. Some of these devices promise to change the way people see the world, while others are designed simply to make it easier for people to keep track of their personal information. Some believe wearable devices are nothing more than novelty entertainment tools and others argue that these devices are likely to have…

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Digital Currency is the Way of the Future

mobile payment security concerns Digital Currency

Digital currency is beginning to become a defining feature of a new era in technological integration. Mobile devices are everywhere, more people are beginning to shop online rather than at physical stores, and physical currency is quickly losing its appeal as a symbol. Years ago, a person could flash a roll of cash and attract envious gazes. Now, however, the color of a credit card and a smartphone can say more about a person’s financial status that a pile of physical money. Mobile commerce is to blame for this trend.…

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The Time to Take Mobile Security Seriously is Now

mcommerce mobile security

With mobile technology beginning to play such an important role in people’s lives, security is not longer a thing that can be ignored. Mobile commerce is here to stay and that means that more people will be using their devices to pay for goods and services. This also means that financial information will be trafficked through the digital space more frequently than it already is. Unfortunately, many platforms simple do not have the security measures in place to protect everyone’s financial information. The burden of security also cannot reliably be…

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Tencent and Alibaba May Hold the Future of Mobile Commerce Between Them

Bejing China QR Codes mobile commerce

The world of commerce is changing and mobile technology is playing a major role in that change. ¬†Consumers throughout the world are becoming more reliant on their smartphones and tablets and are using these devices to interact with one another as well as businesses. Nowhere in the world is this more apparent than in China, where consumers have become enthralled with the idea of mobile commerce. In China, two of the country’s largest companies are competing with one another for dominance in the budding mobile commerce field. Alibaba is one…

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