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Mobile Technology is Changing the World

10/18/201410/17/2014 Note From The Editor

Society has become heavily integrated with technology, perhaps irreversibly so. Many people now base their lives around technology, whether it be personal computers, televisions, or mobile devices. Mobile technology, in particular, has had a major impact on the world, especially in the way that people interact with one another. In some cases, the advent of smartphones has meant that people have had little need to interact with the people around them, but these devices have also given people access to the mobile Internet, allowing them to connect to millions of…

4 Tips for a Successful Mobile Commerce Strategy

10/11/201410/10/2014 Note From The Editor

When it comes to mobile commerce, seemingly everyone wants to get into the market. Retailers, small and large, are taking steps to break into the digital commerce field, but some of them are falling into traps that exist therein. These traps are not malicious in nature, of course, as they are often the results of simple mistakes that businesses make when they try to enter into a new field. There are some ways businesses can avoid pitfalls without having to put in too much effort. Keep it simple When devising…

4 Tips for Mobile Marketing

10/04/201410/03/2014 Note From The Editor

Mobile marketing has become a very important thing for many businesses. There are more people that use smartphones and tablets on a daily basis now than at any point in the past decade. People have become inseparable from their mobile devices and this means that marketing has had to shift to accommodate the demand for dynamic engagement. There are many ways that businesses can connect with mobile consumers and not all of them are expensive or difficult to put to use. Build a mobile website One of the most important…

What is the Future of Wearable Technology?

09/27/201409/26/2014 Note From The Editor

The future of wearable devices is still uncertain. New devices are being unveiled on a seemingly daily basis as companies attempt to take advantage of the apparent demand for wearable technology. Many of the devices being offered by such companies have novelty value, but little practical use. Notably, one of the only sectors of wearable technology that has any significant activity has to do with tracking activity. Smartwatches, bracelets, and other such devices that keep track of a person’s physical activity have become somewhat popular, but every other sector of…

The Value of Mobile Commerce

09/20/201409/19/2014 Note From The Editor

The world is becoming increasingly mobile-centric. A growing number of people are basing their lives heavily on mobile technology, using smartphones and tablets in their daily lives. As mobile devices continue to establish themselves as an integral part of modern society, the demand for mobile services and engagement is on the rise. Consumers want to be able to shop online with their mobile devices while also being able to make payments for goods and services from these devices at physical locations. The value of mobile commerce is primarily financial. The…