us qr codes - QR Code Press

QR codes style barcode used in Clickable Paper

01/16/201401/14/2014 Julie Campbell

QR codes alternative clickable paper Ricoh

This alternative to quick response codes turns printed content into a range of available links. Although QR codes have been gradually growing in their popularity over a range of different uses – from mobile marketing to m-payments – they do contain certain drawbacks that have made it challenging for advertisers to create the type of interactive and print ads that they would like to be able to achieve. Many companies have been coming up with their alternatives to these barcodes, and the latest is Clickable Paper. The company behind the…

QR codes hidden under bottle caps reveal much more information

07/01/201306/29/2013 Julie Campbell

A North American company is now tucking the barcodes under the lids of its bottles. Crown Closures North America is grabbing hold of the mobile marketing potential offered by QR codes by printing the barcodes under each of their bottle caps in order to be able to provide a swath of information to consumers from a very limited space. The effort aligns well with the results of recent studies that have indicated that more consumers are scanning. A recent survey conducted by Pitney Bowes, for example, reported that in the…

QR codes are often scanned by car owners

12/20/201212/20/2012 Sam Lambert

A new study has shown that 18 percent of people who own vehicles have scanned a 2d barcode. The results of an American survey that included the participation of more than two thousand vehicle owners has shown that nearly one in every five had scanned QR codes at least once in their lifetimes. The research showed that a large number of drivers have interacted with the barcodes. The study was conducted by DMEautomotive and indicated that 18 percent had scanned QR codes at some point. The participants had also been…

Stoughton Police Department adopts QR codes to stay connected with the public

10/12/201110/12/2011 Sam Lambert

Police officers in Stoughton, Wisconsin, are taking a new approach to staying connected with the public. The Stoughton Police Department (SPD) has begun plastering QR codes on their patrol vehicles. The codes were tentatively used by the police department earlier in the year and seem to have been successful. In the coming months, all SPD vehicles will be adorned with the code in an effort to engage a society that is growing increasingly entangled with smart phones. QR codes are well known, by now, for their ability to connect with…

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QR codes hidden under bottle caps reveal much more information

QR codes are often scanned by car owners

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