QR code study examines the effectiveness of these barcodes on food packaging

QR Code study - Oysters

Recent research reveals that consumers are not likely to scan QR codes with their phones. A team of American researchers conducted a QR code study related to quick response (QR) codes on food packaging and whether or not consumers use them. The researchers learned that only 1% of the study participants used their phones to scan the QR code on a food label to learn more information about it. QR codes are one of the methods used to provide consumers with more info on bioengineered food products. Back in 2016,…

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QR codes hidden under bottle caps reveal much more information

QR codes bottle cap

A North American company is now tucking the barcodes under the lids of its bottles. Crown Closures North America is grabbing hold of the mobile marketing potential offered by QR codes by printing the barcodes under each of their bottle caps in order to be able to provide a swath of information to consumers from a very limited space. The effort aligns well with the results of recent studies that have indicated that more consumers are scanning. A recent survey conducted by Pitney Bowes, for example, reported that in the…

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QR codes are often scanned by car owners

QR Codes Used For Car

A new study has shown that 18 percent of people who own vehicles have scanned a 2d barcode. The results of an American survey that included the participation of more than two thousand vehicle owners has shown that nearly one in every five had scanned QR codes at least once in their lifetimes. The research showed that a large number of drivers have interacted with the barcodes. The study was conducted by DMEautomotive and indicated that 18 percent had scanned QR codes at some point. The participants had also been…

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Stoughton Police Department adopts QR codes to stay connected with the public

Downtown stoughton wisconsin

Police officers in Stoughton, Wisconsin, are taking a new approach to staying connected with the public. The Stoughton Police Department (SPD) has begun plastering QR codes on their patrol vehicles. The codes were tentatively used by the police department earlier in the year and seem to have been successful. In the coming months, all SPD vehicles will be adorned with the code in an effort to engage a society that is growing increasingly entangled with smart phones. QR codes are well known, by now, for their ability to connect with…

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