QR Code Press

Artists contribute Greenfields Veteran’s Memorial Mall mural QR code

12/07/202012/04/2020 Jorge Gonzalez

Quick response code scans direct visitors to learn more about the historical significance. A new Greenfield Veteran’s Memorial Mall mural QR code has been added to direct people to learn more about the historical information linked to the Massachusetts display. The goal of the barcode is to let people see the display as more than just artwork but as historically significant. Artist Rebecca Tippens of nearby Colrain Massachusetts joined others in painting the original display back in 1990. At the end of November, Tippens was joined by Nancy Baker and…

Historic North Loop neighborhood offers QR code tour

11/04/202011/02/2020 Stephanie Beck

The experience offers a virtual trip through the Minneapolis community with former WCCOer Mike Binkley. A new QR code tour has been deployed in the historic North Loop neighborhood of Minneapolis. The experience provides historical information along a virtual walk with local news station WCCO retiree. Retired anchor Mike Binkley took part to discover the rich history of this neighborhood. “In all my years of Finding Minnesota for WCCO now I’m just finding the North Loop and there are so many great stories right here in this neighborhood,” said Binkley.…

QR code study examines the effectiveness of these barcodes on food packaging

06/17/201906/16/2019 Jennifer Goula

Recent research reveals that consumers are not likely to scan QR codes with their phones. A team of American researchers conducted a QR code study related to quick response (QR) codes on food packaging and whether or not consumers use them. The researchers learned that only 1% of the study participants used their phones to scan the QR code on a food label to learn more information about it. QR codes are one of the methods used to provide consumers with more info on bioengineered food products. Back in 2016,…

QR codes style barcode used in Clickable Paper

01/16/201401/14/2014 Julie Campbell

QR codes alternative clickable paper Ricoh

This alternative to quick response codes turns printed content into a range of available links. Although QR codes have been gradually growing in their popularity over a range of different uses – from mobile marketing to m-payments – they do contain certain drawbacks that have made it challenging for advertisers to create the type of interactive and print ads that they would like to be able to achieve. Many companies have been coming up with their alternatives to these barcodes, and the latest is Clickable Paper. The company behind the…

QR codes hidden under bottle caps reveal much more information

07/01/201306/29/2013 Julie Campbell

A North American company is now tucking the barcodes under the lids of its bottles. Crown Closures North America is grabbing hold of the mobile marketing potential offered by QR codes by printing the barcodes under each of their bottle caps in order to be able to provide a swath of information to consumers from a very limited space. The effort aligns well with the results of recent studies that have indicated that more consumers are scanning. A recent survey conducted by Pitney Bowes, for example, reported that in the…