track mobile marketing campaign Archives

New QR Call Tracking solution released for code integration into tracking campaigns

10/21/201110/21/2011 John Montgallo

Phone conversion optimization company from the enterprise level, Mongoose Metrics, has become a top provider in call tracking solutions, and has now announced its latest QR Call Tracking solution. It made the announcement at the New York City eMetrics Marketing Optimization Summit. This new technology from Mongoose allows marketers to include QR code integration into their call tracking campaigns so that they can get the most out of the potential of their web and mobile device conversions. This new QR Call Tracking solution allows smartphone users to be connected to…

Getting to know the basics of mobile analytics

07/26/2011 L. Green

As mobile marketing increases in popularity and the various techniques available become more numerous, it becomes increasingly important for businesses to be able to implement effective mobile analytics, and understand what they mean in terms of the successes and failures of a certain campaign and how that information can be applied to improve the results of future campaigns. The term “mobile analytics” itself refers to the various types of solutions and metrics that can be applied to mobile marketing efforts, for example, QR codes, SMS messaging, smartphone web data, and…

Aprimo boosts mobile integration services for digital marketers

07/16/2011 Sam Lambert

Aprimo has announced that they will be releasing a new Aprimo Marketing Studio On Demand (AMS On Demand) Mobile Marketing module that will give digital marketers the capability to include tightly integrated SMS (text messaging) to their campaigns. The cloud-based integrated software company is a global leader in its market, and this new offering will allow its clients to initiate an SMS campaign within a few direct steps – from creation to launching and from tracking and measuring – using the most recent update to the platform for AMS On…