Tag: Tencent

Mobile marketing in China to see large transformation through JD.com, Tencent partnership

Sam Lambert
mobile marketing trends asia pacific

The two giants are going to look for new ways to use their big data resources for brand recognition building. Giants Tencent Holdings Limited and JD.com Ltd have now joined into a partnership that they have jointly announced as one that is meant to help to change the way mobile marketing occurs in China when it comes to the e-commerce ecosystem. The goal of the deal between the two companies is to offer innovative new smartphone advertising solutions. The announcement pointed out that JD.com and Tencent intend to have the…

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QR codes have now become an important part of the Kik chat app

Julie Campbell
qr codes marketing

The mobile application has brought the quick response codes into the mix to bring brands and users together. Kik, the mobile messaging app, has recently added QR codes to its features as a part of an investment from Tencent, as it aims to replicate some of the successes that WeChat has achieved through a similar strategy. The quick response codes have been used in order to simplify a range of different interactions with the app. The decision to look into the use of QR codes in a manner that is…

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Chinese firms are finding success in mobile commerce

Sam Lambert
China Map mobile commerce

Chinese companies are establishing dominance in the mobile space A new report from Morgan Stanley shows that Chinese Internet companies are showing better performance in many aspects than their counterparts in the United States. In particular, Chinese e-commerce companies are finding significant success due to their greater focus on the mobile space. Mobile commerce is beginning to become more influential throughout the world, and Chinese companies are proving that they can perform better in this sector than companies in other parts of the world. Alibaba sees 51% of its business…

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Tencent remains vague on mobile payments plans

Jesse Collins
china QR code payment fraud globe

Company has yet to offer clear plans concerning mobile transactions Tencent has become one of China’s most prominent companies, operating a very popular mobile messaging application that has managed to capture the interest of millions. The company has also begun to expand into the mobile payments space, hoping to add further value to its messaging application and engage mobile consumers more effectively. While the company has expressed interest in mobile payments, Tencent has been very vague concerning its plans to expand into this sector. WeChat platform now has 549 million…

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Tencent invests in mobile games

Stephen Vagus
mobile games revenues

Tencent to purchase a stake in game developer Glu Mobile Tencent, one of the world’s largest Internet companies, has formed a strategic partnership with Glu Mobile, a developer of mobile games. In this partnership, Tencent has agreed to purchase a 14.6% stake in Glue Mobile, costing approximately $126 million. Mobile games have become a powerful aspect of the overarching game industry and companies like Tencent, which already have a prominent presence in the mobile space, are showing more interest in working with developers to break into a promising market. Companies…

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