Starbucks mobile loyalty apps lead the way as customer favorites

Starbucks Mobile Loyalty - Starbucks Coffee

Considering the success of the coffee chain’s applications and mobile payments, this is not surprising. Starbucks mobile loyalty has proven strong once again as the coffee chain’s apps win out as most popular among consumers. This, according to a recent survey by The Manifest. The survey examined consumer behavior and preferences when it comes to restaurant apps. The strength of the popularity of Starbucks mobile loyalty apps likely isn’t a surprise to many people. The company has long been considered to be the top success story when it comes to…

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Starbucks cashless store rolls out, pushing mobile payments further

Starbucks cashless store Mobile Marketing

The coffee chain has been among the top performers in American smartphone based transactions. A new Starbucks cashless store pilot is rolling out in the United States. The Seattle based café chain has chosen its home town to try out a new concept that rejects cash in favor of mobile payments and plastic card based transactions. The downtown Seattle store will accept only mobile payments, credit cards and debit cards. The Starbucks cashless store pilot has already generated some mixed reviews among customers. While some find that it is a…

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Starbucks mobile payments now account for 30 percent of the coffee chain’s transactions

starbucks mobile payments app

The Seattle based quick service café recently reported posting $5.7 billion in third quarter revenue. Starbucks mobile payments are continuing their steady trend toward increasing usage, according to the coffee chain’s most recent quarterly earnings report. The third quarter earnings at Starbucks were reported to be $5.66 billion, representing an 8 percent increase. That said, despite the healthy rise over the same quarter last year, Starbucks missed its predicted target of $5.76 billion. The company’s non-GAAP earnings were $0.55 per share, which managed to meet expectations. That said, there was…

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Starbucks mobile payments to launch in China

Starbucks mobile payments card

The coffee giant has finally announced its intentions to expand its smartphone based experience in China. The Seattle-based coffee giant will finally be launching its Starbucks mobile payments in China. This expansion of its digital features has been long anticipated within that tremendous market. This will make it possible for customers to pay for orders using their smartphones. They will also be able to collect My Starbucks Rewards. The company announced the availability of this mobile commerce experience for over 2,200 Chinese locations. In a press release, Starbucks China president,…

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Starbucks mobile app rolls out with amped up Rewards

china starbucks mobile app

The popular coffee giant has now upgraded both its application and its rewards program for its customers. Starbucks has now announced that it has overhauled its mobile app, which is currently used by 17 million people across the United States, in order to be able to offer them a more personalized experience. The changes have arrived at the same time as the upgrades to the Starbucks Rewards program for free products. The mobile app now contains a new look and a range of new features, while the loyalty program assigns…

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