When it comes to in-store digital wallet transactions, the coffee chain remains a leader. Starbucks has always been a leader among mobile payment app users, but even as digital wallets become more commonplace, it has managed to cling to a top spot among users, according to a new eMarketer report. The application established itself among consumers early and has managed to ride the trend. According to eMarketer data, the Starbucks mobile payment app brings in more transactions in-person than Google Pay and Samsung Pay. The only digital wallet that has…
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Starbucks is testing the use of Bakkt Cash cryptocurrency as a mobile payments option
The coffee chain is conducting a limited test of the crypto among its many digital transaction options. Starbucks is testing a method for allowing its users to choose Bakkt Cash cryptocurrency to pay for coffee and food through the mobile app. The testing period was announced in a tweet by Adam White, the crypto’s president. The Bakkt Cash cryptocurrency – pronounced as “backed” – is overseen by Intercontinental Exchange (ICE) as a Bitcoin futures exchange. ICE also owns the New York Stock Exchange (NYSE). Earlier this month, the digital currency…
Read MoreApple Pay swipes Starbucks’ long-held mobile payments crown
The coffee chain has been the benchmark for m-payments success but no longer has the most users. For the first time, a general purpose mobile payments app has become more popular than Starbucks’ own as Apple Pay climbs to the top spot. The Seattle-based coffee company has been the gold standard for mobile payments success. New eMarketer Inc. data showed that Apple Pay now has more users than the Starbucks mobile payments service. Never before has a general purpose payment app been more popular than that of the coffee retailer.…
Read MoreStarbucks payment pen to lunch in Japan
Starbucks is releasing a new NFC-enabled product in Japan. Starbucks is gearing up to launch another gadget in Japan that can be used in its stores. This time around it’s a Starbucks payment pen. Called “Starbucks Touch: The Pen,” the new hardware product is indeed a working pen. Not only can you write with it, but it has an NFC reader that connects to a digital wallet, allowing the user to pay for items at the coffee shop. The pen features brown gel ink and FeliCa technology. The Starbucks payment…
Read MoreStarbucks mobile loyalty apps lead the way as customer favorites
Considering the success of the coffee chain’s applications and mobile payments, this is not surprising. Starbucks mobile loyalty has proven strong once again as the coffee chain’s apps win out as most popular among consumers. This, according to a recent survey by The Manifest. The survey examined consumer behavior and preferences when it comes to restaurant apps. The strength of the popularity of Starbucks mobile loyalty apps likely isn’t a surprise to many people. The company has long been considered to be the top success story when it comes to…
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