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Social media marketing options broadened by Twitter

05/27/201305/31/2013 Jorge Gonzalez

The Lead Generation Card is being used to help to expand the capabilities of the program for marketers. Twitter has just announced the latest opportunities that it is offering for social media marketing through the expansion of its Twitter cards program – already a year old – in order to provide marketers with a new way to obtain direct and interested business leads through the network. This new service is called the Lead Generation Card and it is geared toward businesses that tweet. Its name suggests a great deal of…

Social media marketing for businesses differs from one network to the next

02/18/201302/16/2013 Jorge Gonzalez

Many companies are asking themselves which is best for their own results. Though Facebook is holding its top place well ahead in the social media marketing environment, Google+ recently overtook Twitter for the second place, causing many to wonder if positions will continue to change over the next little while. It is also causing businesses to take a second look at Google+, which has been underestimated for a while. Small businesses, especially, are beginning to discover that there are some considerable advantages to social media marketing using Google+ instead of…

Mobile marketing spending expected to double at Facebook

02/02/201301/31/2013 L. Green

Its budget for advertising to smartphones and tablets will be twice this quarter over last. The mobile marketing budget for Facebook’s next quarter has just been revealed, and it has shown that the leading social network intents to spend twice as much this quarter than it did during the last one in order to appeal to smartphone and tablet users. The massive organization has made wireless device using consumers one of its main targets. Mobile marketing has provided Facebook with a significant amount of growth over the last few months.…

Social media marketing campaigns are seeing important gains

12/27/2012 Jesse Collins

The results of the various efforts this year are starting to produce figures as to their successes. A company called FrogAds has just released the results regarding the achievements of the social media marketing campaigns that it has had in place since June of this year, and they have produced some figures that could help to shape the decisions made for next year’s campaigns. That company has been rated by Alexa as being in the 130,600 spot after Craigslist. Craigslist is currently ranked by Alexa in the 43rd position. The…

Social media marketing engages retail consumers

12/18/2012 Jorge Gonzalez

Facebook, Twitter, Pinterest, YouTube, and other networks are vital to companies. All things considered, social media marketing has not been around all that long, particularly in terms of mobile commerce, but this channel is like a child that had to grow up very fast, as it has become one of the most important ways to communicate with – and understand – consumers. This has become a very useful way to implement promotions and spread the world through ads. While the direct conversion of customers through social media marketing has not…