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Facebook mobile takes a significant hit as three more key employees leave

Facebook mobile takes a significant hit as three more key employees leave

(adsbygoogle = window.adsbygoogle || []).push({}); More marketing and smartphone execs after having lost another one last week. Yet another group of key employees have walked away from Facebook mobile and marketing, which has become quite a trend with the company since May when its IPO was so poorly received. The last seven days have been especially painful as three more defections took place. The first to announce his departure was Ethen Beard, who was responsible for developing top app … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing

Mobile consumers receive free food through new Chili’s social campaign

Mobile consumers receive free food through new Chili’s social campaign

Mobile marketing campaign designed to bring in the crowds. Chili’s Grill & Bar has announced that it is providing mobile consumers with free food when they check-in to participating locations using their mobile devices. The restaurant chain is using popular social networks such as Facebook Places and Foursquare to help to boost this interactive campaign. Diners who use their smartphones to check-in to the various Chili’s locations from now through the end of may will be offered … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

Eco friendly SMS for mobile marketers

Eco friendly SMS for mobile marketers

Green advertising The world is starting to come to understand that changes – and large ones – are more important than had previously been assumed in order to help to rescue the world from the environmental damage that has already been caused, or at least slow down the growth of the impact that we continue to have. As an element of this many companies are going paperless in order to reduce the amount of forest that is … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

Mobile technology and social media gives insurance customers improved options and customer service

Mobile technology and social media gives insurance customers improved options and customer service

According to PwC’s recent report “Top Issues: The Insurance Industry in 2012” while last year was the year of retrenchment, this year is going to be the year of the consumer, with a significant focus on improvements to the customer experience including efforts made using mobile technology and social media. The insurance news report stated that companies are using these techniques, in order to make themselves more appealing to customers and have themselves stand out from their … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

Captain Morgan releases new free Captain’s Conquest mobile social game

Captain Morgan releases new free Captain’s Conquest mobile social game

Captain Morgan, the maker of the Original Spiced Rum, has announced the release of a cutting edge new social game for mobile called “Captain’s Conquest”, that provides its players with rewards for adventure, exploration, and social influence in real life. It is a free download – from both the Apple App Store and the Android Market – that functions by turning the cities in which mobile device users live into an open sea map that encourages … Read entire article »

Filed under: Entertainment Industry, Mobile Commerce, Mobile Marketing, Social Media Marketing

Position Marketing Group adds QR codes to its Interactive Secured Advertising Technology banners

Position Marketing Group adds QR codes to its Interactive Secured Advertising Technology banners

The Position Marketing Group (PMG), an interactive and online advertising firm, has announced a new feature for its Interactive Secured Advertising Technology. The company often uses this technology for banners, which are in turn used by businesses for various marketing campaigns. The latest update to the company’s technology will enable businesses to use these banners to promote social media connections. This is accomplished through the use of QR codes. PMG has created its own QR … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes, Social Media Marketing, Trends, United States