social network marketing

Social media marketing analytics dashboard comes to Twitter

08/08/201408/05/2014 Sam Lambert

Twitter QR codes outage Mobile social media marketing mobile ads

The social network has now launched a new set of features to help in the optimization of strategies. Twitter has now upgraded its analytics dashboard in order to give its users the ability to measure impressions of tweets and the engagement that they generate, in addition to the performance that is achieved by social media marketing over time. The hope is that it will assist Twitter users in being able to “effectively optimize their content strategy”. The Analytics tab at ads.twitter.com can now be accessed by verified users, Twitter Card…

Social media marketing charity campaign features Graeme McDowell

06/20/201406/18/2014 L. Green

The Irish golfer is joining 12 others in a 15 week drive to raise $125,000 for their preferred cause. Graeme McDowell, Irish pro golfer, has announced his participation in a massive 15 week social media marketing campaign that will involve a total of 12 athletes who are working to be able to raise $125,000 for the charity of their choice. The campaign is driven by one of the golfer’s sponsors and is already underway. The social media marketing campaign is called the RBC Golf for Kids program, and it is…

Social media marketing is friendliest at Facebook

04/23/201404/21/2014 L. Green

mobile commerce facebook social media marketing

According to a U.K. survey, that is the network that provides the best marketer experience. A social media marketing survey was recently conducted by a London based firm, which showed that Facebook is the platform that is the most preferred among marketers who use social channels to reach their consumers. There were 171 marketers in the United Kingdom who participated in this study. The participants were asked questions about their social media marketing preferences when it came to campaign development and evaluation. It was conducted by the Direct Marketing Association’s…

Social media marketing takes some local knowledge

08/21/201308/19/2013 L. Green

A recent report has now been released that has helped to illustrate the use of these networks worldwide. The use of social media marketing is far from new, and while the world may have its guesses as to where it has the greatest potential, some are quite surprised to find that their expectations do not meet the actual statistics. Many people find it easy to assume that people in the United States are the most socially connected. With the tremendous amount of time spent on Facebook, Twitter, Google+, and Pinterest…

Social media marketing options broadened by Twitter

05/27/201305/31/2013 Jorge Gonzalez

The Lead Generation Card is being used to help to expand the capabilities of the program for marketers. Twitter has just announced the latest opportunities that it is offering for social media marketing through the expansion of its Twitter cards program – already a year old – in order to provide marketers with a new way to obtain direct and interested business leads through the network. This new service is called the Lead Generation Card and it is geared toward businesses that tweet. Its name suggests a great deal of…

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