social network marketing

Social media marketing analytics dashboard comes to Twitter

08/08/201408/05/2014 Sam Lambert

Twitter QR codes outage Mobile social media marketing mobile ads

The social network has now launched a new set of features to help in the optimization of strategies. Twitter has now upgraded its analytics dashboard in order to give its users the ability to measure impressions of tweets and the engagement that they generate, in addition to the performance that is achieved by social media marketing over time. The hope is that it will assist Twitter users in being able to “effectively optimize their content strategy”. The Analytics tab at ads.twitter.com can now be accessed by verified users, Twitter Card…

Social media marketing charity campaign features Graeme McDowell

06/20/201406/18/2014 L. Green

The Irish golfer is joining 12 others in a 15 week drive to raise $125,000 for their preferred cause. Graeme McDowell, Irish pro golfer, has announced his participation in a massive 15 week social media marketing campaign that will involve a total of 12 athletes who are working to be able to raise $125,000 for the charity of their choice. The campaign is driven by one of the golfer’s sponsors and is already underway. The social media marketing campaign is called the RBC Golf for Kids program, and it is…

Social media marketing is friendliest at Facebook

04/23/201404/21/2014 L. Green

mobile commerce facebook social media marketing

According to a U.K. survey, that is the network that provides the best marketer experience. A social media marketing survey was recently conducted by a London based firm, which showed that Facebook is the platform that is the most preferred among marketers who use social channels to reach their consumers. There were 171 marketers in the United Kingdom who participated in this study. The participants were asked questions about their social media marketing preferences when it came to campaign development and evaluation. It was conducted by the Direct Marketing Association’s…

Social media marketing takes some local knowledge

08/21/201308/19/2013 L. Green

A recent report has now been released that has helped to illustrate the use of these networks worldwide. The use of social media marketing is far from new, and while the world may have its guesses as to where it has the greatest potential, some are quite surprised to find that their expectations do not meet the actual statistics. Many people find it easy to assume that people in the United States are the most socially connected. With the tremendous amount of time spent on Facebook, Twitter, Google+, and Pinterest…

Social media marketing options broadened by Twitter

05/27/201305/31/2013 Jorge Gonzalez

The Lead Generation Card is being used to help to expand the capabilities of the program for marketers. Twitter has just announced the latest opportunities that it is offering for social media marketing through the expansion of its Twitter cards program – already a year old – in order to provide marketers with a new way to obtain direct and interested business leads through the network. This new service is called the Lead Generation Card and it is geared toward businesses that tweet. Its name suggests a great deal of…

Social media marketing for businesses differs from one network to the next

02/18/201302/16/2013 Jorge Gonzalez

Many companies are asking themselves which is best for their own results. Though Facebook is holding its top place well ahead in the social media marketing environment, Google+ recently overtook Twitter for the second place, causing many to wonder if positions will continue to change over the next little while. It is also causing businesses to take a second look at Google+, which has been underestimated for a while. Small businesses, especially, are beginning to discover that there are some considerable advantages to social media marketing using Google+ instead of…

Mobile marketing spending expected to double at Facebook

02/02/201301/31/2013 L. Green

Its budget for advertising to smartphones and tablets will be twice this quarter over last. The mobile marketing budget for Facebook’s next quarter has just been revealed, and it has shown that the leading social network intents to spend twice as much this quarter than it did during the last one in order to appeal to smartphone and tablet users. The massive organization has made wireless device using consumers one of its main targets. Mobile marketing has provided Facebook with a significant amount of growth over the last few months.…

Social media marketing campaigns are seeing important gains

12/27/2012 Jesse Collins

The results of the various efforts this year are starting to produce figures as to their successes. A company called FrogAds has just released the results regarding the achievements of the social media marketing campaigns that it has had in place since June of this year, and they have produced some figures that could help to shape the decisions made for next year’s campaigns. That company has been rated by Alexa as being in the 130,600 spot after Craigslist. Craigslist is currently ranked by Alexa in the 43rd position. The…

Social media marketing engages retail consumers

12/18/2012 Jorge Gonzalez

Facebook, Twitter, Pinterest, YouTube, and other networks are vital to companies. All things considered, social media marketing has not been around all that long, particularly in terms of mobile commerce, but this channel is like a child that had to grow up very fast, as it has become one of the most important ways to communicate with – and understand – consumers. This has become a very useful way to implement promotions and spread the world through ads. While the direct conversion of customers through social media marketing has not…

Facebook mobile takes a significant hit as three more key employees leave

08/14/2012 Julie Campbell

More marketing and smartphone execs after having lost another one last week. Yet another group of key employees have walked away from Facebook mobile and marketing, which has become quite a trend with the company since May when its IPO was so poorly received. The last seven days have been especially painful as three more defections took place. The first to announce his departure was Ethen Beard, who was responsible for developing top app maker relationships with the company. Since then, a platform marketing director, Katie Mitic, announced that she…

Monetizing social media marketing using the right techniques

06/03/2012 Julie Campbell

The strategies and tips needed to make it work. As the use of social media marketing over mobile continues its increase, the market is becoming much more competitive at a time when the ins and outs of the strategies are still being discovered for the first time. Companies and brands are seeking the right methods for profiting through Facebook, among others. At the moment, the Facebook IPO is taking another freefall, which will – if previous trends from the company are any indication – pick right back up again before…

Grow Your Knowledge