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Mobile commerce is one of the leading priorities among IT pros

04/11/201304/10/2013 Jesse Collins

Selling over smartphones and using social media marketing topped the list in the latest survey. According to the results of a survey that was administered to IT executives, among the top priorities that they are facing at the moment and into the future are mobile commerce and social media marketing. These professionals are seeing a rapid broadening in their responsibilities and roles due to smartphones. They are discovering that they are being expected to be able to manage a rapidly growing list of different functions with only an average level…

Social media marketing is taking off in mobile

01/16/201304/13/2014 Jesse Collins

Marketers are now turning their focus toward smartphones and tablets. Last year proved once and for all that the world is turning its sights toward mobile devices, as the penetration of smartphones and tablets increases, but this year there will be a new factor, which is social media marketing. There are currently more smartphone owners than ever before and marketers have not failed to notice. This is turning social media marketing in the direction of tablets and smartphones, in order to be able to connect with individuals while they are…

Rarus Technologies acquires Zngle.com

05/10/201205/10/2012 Sam Lambert

Social media site’s use of augmented reality sparks interest from Rarus Rarus Technologies, a technology company focused on developing new business models for social media, has announced that it has acquired Zngle.com, a next generation social media website that leverages mobile technology to allow consumers to interact with each other in real time. The site is designed to take social media to a new level through the use of interactive technologies, such as augmented reality. Augmented reality has garnered acclaim in the marketing and entertainment industries because of its ability…

The talk on the street for mobile 2012 trends

12/30/2011 L. Green

Electronics, digital, and mobile will see exciting advances in 2012, leading to serious and important trends that will be usable by both businesses and consumers in the growing technology-enhanced world. Among the most significant that we will see next year are the following: • Augmented reality – Though this technology has already taken its first baby steps into the mobile world, being seen in location apps, games, coffee shops, and even business cards, this year it is expected to start making a place in everything from eyeglasses to cars and…