Marketers are now turning their focus toward smartphones and tablets.
Last year proved once and for all that the world is turning its sights toward mobile devices, as the penetration of smartphones and tablets increases, but this year there will be a new factor, which is social media marketing.
There are currently more smartphone owners than ever before and marketers have not failed to notice.
This is turning social media marketing in the direction of tablets and smartphones, in order to be able to connect with individuals while they are using their favorite devices, no matter where they happen to be. On an increasing basis, companies are now discovering that getting involved in mobile is no longer an option.
Instead, social media marketing is being selected because it takes a familiar technique to a new platform.
Though businesses are getting to know that they have to head to mobile if they want to survive, many have no experience or knowledge of the channel and are looking for affordable and familiar ways to connect with consumers. Social media marketing is providing many with that opportunity.
This way, they will be able to further develop a campaign, that started with social media marketing, which will lead to increased revenue.
Technology Quotes That Invite Thought -
A recently released report by eMarketer called “Social Media Marketing on Mobile Devices: Turning Challenges into Opportunities” has outlined some of the ways in which companies are now trying to catch up with consumers while remaining competitive.
According to some experts, such as Chia Chen from Digitas – the company’s senior vice president and mobile practice lead – among the greatest challenges on this level is having to build a social experience that keeps smartphones and tablets at the heart of the effort. Chen continued by explaining that “What we’re realizing – along with our clients – is that the most engaged folks on social networks are people who are accessing via mobile.”
However, there is light at the end of the tunnel, as Jason Wells, the CEO of ContactPoint recently released a statement that said that marketing over mobile devices has “stunning effectiveness” that took him off guard. This suggests that efforts toward social media marketing for these devices may be more than mildly promising.