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Social media marketing ROI increasing

01/28/201401/25/2014 Julie Campbell

Marketers have been experiencing more tangible results from their efforts over social networks. ExactTarget has recently released a new report that provides the findings of a recent study which indicates that just over one third (34 percent) of marketers are now observing a notable return on investment (ROI) from having included social media marketing as a part of their overall strategies. This data was only one insight that was provided by the survey that was recently conducted. The survey involved the participation of over 2,000 marketers from countries spanning the…

Social media marketing continues to be led by women

09/18/201309/14/2013 Jesse Collins

When it comes to sharing on Facebook, Pinterst, and Integram, female users lead the way. According to the latest data gathered by Pew Research Center’s American Life Project, woman are, by far, the leaders in social media marketing participation, which could mean that marketers may be focusing their mobile and online campaigns even more specifically in their direction. The recent survey by Pew has shown that women use these networking sites far more than men. The data indicated that while both men and women are using social networks, it is…

Social media marketing takes some local knowledge

08/21/201308/19/2013 L. Green

A recent report has now been released that has helped to illustrate the use of these networks worldwide. The use of social media marketing is far from new, and while the world may have its guesses as to where it has the greatest potential, some are quite surprised to find that their expectations do not meet the actual statistics. Many people find it easy to assume that people in the United States are the most socially connected. With the tremendous amount of time spent on Facebook, Twitter, Google+, and Pinterest…

Social media marketing leads to one third of brand discoveries

06/28/201306/25/2013 Sam Lambert

The results of a recent data analysis have shown that traffic is driven from social networks to brand sites. According to the latest Forrester Search Marketing Playbook (2013) marketers that use social media marketing as an element of their overall strategies online are driving consumers back to their brand sites by participating in social media. The research has finally shown that there is tangible benefit from using this advertising technique. The report from Forrester indicated that 32 percent of consumers find the official brand web pages that they visit by…

Mobile Commerce News – This Week’s Round Up!

04/11/2013 Andrew Hobbs

This Week in Mobile Commerce News Headlines… Article’s we covered with highlights for you to review! Mobile commerce gap between iOS and Android is growing In the race to dominate U.S. mobile web traffic the latest report released by Piper Jaffray is showing Apple’s iOS platform is still the popular pick over Google’s Android based devices as the gap between the two widens. Gene Munster, an analyst at Piper Jaffray, monitored several of the most popular article and social sites in order to collect the data, coming…