Social media marketing continues to be led by women

Social Media Marketing

When it comes to sharing on Facebook, Pinterst, and Integram, female users lead the way. According to the latest data gathered by Pew Research Center’s American Life Project, woman are, by far, the leaders in social media marketing participation, which could mean that marketers may be focusing their mobile and online campaigns even more specifically in their direction. The recent survey by Pew has shown that women use these networking sites far more than men. The data indicated that while both men and women are using social networks, it is…

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Social media marketing leads to one third of brand discoveries

Social Media Marketing on Pinterest

The results of a recent data analysis have shown that traffic is driven from social networks to brand sites. According to the latest Forrester Search Marketing Playbook (2013) marketers that use social media marketing as an element of their overall strategies online are driving consumers back to their brand sites by participating in social media. The research has finally shown that there is tangible benefit from using this advertising technique. The report from Forrester indicated that 32 percent of consumers find the official brand web pages that they visit by…

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Mobile Commerce News – This Week’s Round Up!

mobile commerce TV

This Week in Mobile Commerce News Headlines…     Article’s we covered with highlights for you to review!   Mobile commerce gap between iOS and Android is growing In the race to dominate U.S.  mobile web traffic the latest report released by Piper Jaffray is showing Apple’s iOS platform is still the popular pick over Google’s Android based devices as the gap  between the two widens.  Gene Munster, an analyst at Piper Jaffray, monitored several of the most popular article and social sites in order to collect the data, coming…

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