social media statistics Archives

Social media marketing on Pinterest has 1,703 times more power than Facebook

12/01/202005/26/2021 Angela Linders

It’s up to marketers to discover precisely how to profit from this unused potential. Social media marketing on Pinterest has been widely underutilized by businesses and marketers, despite the considerable potential it has to offer. It’s a powerful platform with many unique properties that help to keep each post’s value for a substantially longer time than many others, including Facebook, Instagram, and particularly Twitter. QR Code Press has an open invitation for our readers… Registering for this webinar replay is free and will show you precisely why you should be…

Boticca.com publishes social media marketing study results

05/11/2012 Julie Campbell

Fashion accessories marketplace releases findings of its research comparing Facebook with Pinterest. One of the first online retailers to add Pinterest integration throughout its website, Boticca.com, has released an infographic format report that shares the findings of its social media marketing case study that compares Pinterest with Facebook. It was based on 50,000 visits to its website that originated at Pinterest, with the same number of visits that came from Facebook, within a span of 30 days from March to April 2012. The study examined the engagement and purchasing behaviors…

Online advertising market worldwide driven by social media marketing and mobile marketing

05/01/201205/01/2012 Jennifer Goula

Global Industry Analysts report shows importance of mobile marketing and social media marketing A new report released by Global Industry Analysts Inc. has shown that social media marketing, mobile marketing, and video are central to the growth of the online advertising marketplace. It indicated that the evolution and quick penetration of the internet has established an ideal platform on which the advertising industry as a whole can thrive. The report highlighted the importance of the internet’s ability to reach a tremendous audience through a number of different content formats, such…

New Accenture mobile commerce study shows American consumers open to social media ads on television

04/18/201204/18/2012 Jennifer Goula

Augmented reality technology being used in entertainment industry by eone plus

Social media marketing report shows TV is working to push mobile commerce A mobile commerce survey performed by Accenture has shown that 64 percent of American consumers can remember seeing television ads that included social media and QR code symbols such as those for “likes” on Facebook. This indicates that social media is having an impact when it is used in television advertising. Furthermore, the study also determined that 33 percent of consumers in the United States have gone on to interact with the social media that was shown on…

Satmetrix Net Promoter Benchmark Study identifies online businesses with best customer loyalty

03/15/201203/15/2012 Julie Campbell

The Satmetrix software company and top customer experience program company from the Net Promoter has now issued its 2012 Net Promoter Industry Benchmark reports that examined 22 different industry sectors including online businesses. Over 200 brands were rated by more than 30,000 consumers in the United States. Among those that stood out as superior to their competition were Apple and Amazon.com. The report was based on the results of this survey, which included the participation of individuals across the country in terms of their experiences with the brands that they…