Boticca.com publishes social media marketing study results

Social Media Marketing

Fashion accessories marketplace releases findings of its research comparing Facebook with Pinterest. One of the first online retailers to add Pinterest integration throughout its website, Boticca.com, has released an infographic format report that shares the findings of its social media marketing case study that compares Pinterest with Facebook. It was based on 50,000 visits to its website that originated at Pinterest, with the same number of visits that came from Facebook, within a span of 30 days from March to April 2012. The study examined the engagement and purchasing behaviors…

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Satmetrix Net Promoter Benchmark Study identifies online businesses with best customer loyalty

Online Shopping Statistics

The Satmetrix software company and top customer experience program company from the Net Promoter has now issued its 2012 Net Promoter Industry Benchmark reports that examined 22 different industry sectors including online businesses. Over 200 brands were rated by more than 30,000 consumers in the United States. Among those that stood out as superior to their competition were Apple and Amazon.com. The report was based on the results of this survey, which included the participation of individuals across the country in terms of their experiences with the brands that they…

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yStats announces release of its 2012 report for North American B2C E-Commerce

Marketing Statistics

yStats.com, a market research company based in Hamburg, has released its latest report, which look into the present of North American B2C E-Commerce, and speculates on its future. The title of the report is “North American B2C E-Commerce Report 2012”. Though it is focused primarily on North American data as a whole, it also examines trends that are specific to both the Canadian and U.S. markets. It zooms in on revenue figures, trends, leading product categories by popularity, and market shares, as well as online shoppers, internet users, and overall…

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Will the addiction to social media and all things digital continue long into the future?

Social Media Marketing

Following a report by Gartner in August 2011 called “Consumer Fatigue with Social Media”, many marketers have been wondering whether or not the digital addiction is the trend that it appears to be, whether it is actually a fad that is on its way out. This has been highlighted by the stories popping up all over the media that have indicated that millions of people have been deactivating their email accounts due to the commercialization, privacy concerns, boredom with the concept, or the lack of interest in sharing everything they…

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Who really is winning in today’s economy

  Social Media has shown that it is here to stay. Add to that the soaring popularity of mobile devices, and you have a marketing gold mine. Technology has increased the processing speed and graphics, making mobile phone users more inclined to use Social Media, shopping and other applications. With so much going into mobile technology, experts are predicting that in the very near future, the sale of laptops and personal computers will be overrun by the sale of mobile devices. U.S. adults who are mobile phone users are at…

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