Global Industry Analysts report shows importance of mobile marketing and social media marketing
A new report released by Global Industry Analysts Inc. has shown that social media marketing, mobile marketing, and video are central to the growth of the online advertising marketplace.
It indicated that the evolution and quick penetration of the internet has established an ideal platform on which the advertising industry as a whole can thrive. The report highlighted the importance of the internet’s ability to reach a tremendous audience through a number of different content formats, such as audio, video, and images, making it one of the advertising mediums that is most appealing to businesses around the world.
The report also addressed the online advertising market’s growth over the last few years and showed that it was driven by the ever increasing number of internet users, who are each spending their time browsing and surfing the web, as well as by the increasing number of businesses that have been establishing their online presence.
As internet-enabled smartphones and tablets become more common, so does mobile marketing.
The popularity of these devices is currently spreading like wildfire, as is the penetration of mobile broadband. The result is that the global online advertising market is seeing a tremendous boost through mobile marketing that is certain to continue well into the future.
This includes many different forms of ad campaigns and promotional efforts, each targeting the users of tablets and smartphones. A significant part of these efforts includes social media marketing, which allows companies and brands to target consumers as they make their purchasing decisions.
The use of Facebook, Twitter, online video, and other social media marketing platforms has only added to the online advertising market prospects, as they provide advertisers with the ability to connect with the most relevant consumers in a way that they find meaningful and appealing. Moreover, this connection can occur in an interactive way, and in real-time, when those consumers are already considering the purchase of the types of products and services that are being offered by the companies and brands that are running these smartphone campaigns.