QR Code Press

Facebook to increase advertising on site

03/05/2012 Jennifer Goula

Facebook intends to make new advertising products available that will expose its members to a significantly higher amount of advertising. The social network company is unveiling these new products to provide marketers with additional methods of spreading their messages. This new effort will now include mobile devices, which have previously been exempt from ads on Facebook. According to the chief innovation officer at Leo Burnett Chicago, Mark Renshaw, this new advertising announcement will make Facebook “the biggest mobile marketing platform.” That organization is an element of the Publicis Groupe. Over…

Beginning a B2B strategy in mobile marketing through social optimization

03/04/2012 John Montgallo

Though marketers can see that there can be an opportunity waiting for them where mobile technology and social marketing meet, the majority of them have yet to determine precisely how to go about getting started. The use of mobile devices has skyrocketed and is continuing to do so. For this reason, B2B marketers are scrambling to identify the best ways to access that rapidly growing audience through the use of mobile optimized sites, display ads, and applications. According to the director of mobile strategy, Prat Vemana, from the Staples Inc.…

Defense Advanced Research Projects Agency QR code challenge gives users chance to win $40,000

02/27/201202/27/2012 John Montgallo

People in cities across the country started to notice signs being posted as of last Thursday, which challenged them to take part in a task by the Defense Advanced Research Projects Agency, for the chance to win $40,000. They encouraged mobile phone users to be the first to locate and report the special QR codes that are found throughout the country. The signs with these barcodes were left in prominent public display until Sunday afternoon. In order to qualify for a chance to win the grand prize, individuals (other than…

VerticalResponse unveils new social media marketing app for mobile

02/19/201202/18/2012 Jesse Collins

Leading self-service marketing solutions provider for small businesses, VerticalResponse, has now unveiled its new iOS mobile app for its social media marketing platform called Roost by VerticalResponse. The company provides a wide range of solutions, including social media marketing, email marketing, online surveys, direct mail marketing, and event marketing. Roost by VerticalResponse provides small businesses with a dashboard that allows them to quickly and easily develop, deploy, manage, and measure their various campaigns through social media. Now, the new mobile app – which is now available at the Apple iTunes…

Super Bowl Sunday broke mobile pizza order records

02/09/2012 Jesse Collins

This last Super Bowl Sunday brought a number of victories, not only in the game itself and its players, but also in the mobile marketplace, where records were broken for the number of pizza orders that were made for pizza delivery during the broadcast. Mobile use as a whole were very popular throughout the Super Bowl game, especially in terms of mobile social media platforms. In fact, there were approximately 12,000 tweets generated every second through the final three minutes of the game, alone. That said, social media wasn’t the…