Facebook intends to make new advertising products available that will expose its members to a significantly higher amount of advertising.
The social network company is unveiling these new products to provide marketers with additional methods of spreading their messages. This new effort will now include mobile devices, which have previously been exempt from ads on Facebook.
According to the chief innovation officer at Leo Burnett Chicago, Mark Renshaw, this new advertising announcement will make Facebook “the biggest mobile marketing platform.” That organization is an element of the Publicis Groupe.
Over the last little while, the advertising industry has been speculating as to whether or not Facebook would be applying its tremendous data store to help to distribute advertising outside of its own platform and out onto the broader world wide web. However, unlike its competition at Google, it appears to be keeping its focus on its own website.
Forrester marketing and social media analyst, Nate Elliott said that “If all Facebook ever does is sell ads on Facebook.com, then they’ve failed.”
It has also been pointed out that the new approach being taken by Facebook to bring the advertising to mobile is nothing more than carrying one type of ad over to this additional channel from its standard internet website. There may be a tremendous opportunity out there for a company as large as Facebook, with its mobile expertise and its broad reach, to come up with an unparalleled strategy for mobile commerce advertising. However, as of yet, it doesn’t appear as though Facebook has any intentions of pursuing that type of a goal.